Kingston vs Lexar:Which is searched more?
In September 2026, Kingston had more branded searches than Lexar among flash drive brands worldwide. Kingston was estimated to have 8.1K branded searches compared to Lexar’s 1K, and held a 1.2% Share of Search versus Lexar’s 0.15%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kingston or Lexar?
Compare the flash drive brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kingston, Lexar. The figures are in the table below the chart.
View monthly share of search table
| Month | SanDisk | Samsung | Kingston | Lexar |
|---|---|---|---|---|
| Oct 2025 | 75.3% | 22.5% | 2% | 0.15% |
| Nov 2025 | 75.2% | 22.6% | 2% | 0.17% |
| Dec 2025 | 73.4% | 22% | 4.4% | 0.18% |
| Jan 2026 | 84.3% | 13.8% | 1.9% | 0.11% |
| Feb 2026 | 78.8% | 19.3% | 1.7% | 0.13% |
| Mar 2026 | 75.6% | 22.7% | 1.7% | 0.12% |
| Apr 2026 | 82.2% | 16.4% | 1.2% | 0.13% |
| May 2026 | 87.4% | 11.7% | 0.86% | 0.09% |
| Jun 2026 | 85% | 13.9% | 1% | 0.09% |
| Jul 2026 | 82.4% | 16.5% | 0.99% | 0.09% |
| Aug 2026 | 82.4% | 16.5% | 0.99% | 0.12% |
| Sep 2026 | 82.2% | 16.4% | 1.2% | 0.15% |
How has the Kingston and Lexar comparison changed over the last 12 months?
3 findings
- Kingston was ahead of Lexar in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kingston’s estimated Share of Search among flash drive brands worldwide moved from 2% to 1.2%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
- Across the 12 months ending September 2026, Lexar’s estimated Share of Search among flash drive brands worldwide held steady at 0.15%, and its estimated monthly branded searches moved from 720 to 1K.
How did search popularity change for flash drive brands worldwide in September 2026?
2 changes
Other head-to-heads among flash drive brands
How each brand is measured
Brandwave collects information about searches that people make online using Kingston’s and Lexar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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