Fujifilm vs Kodak:Which is searched more?
In September 2026, Fujifilm had more branded searches than Kodak among film camera brands worldwide. Fujifilm was estimated to have 1.1M branded searches compared to Kodak’s 472K, and held a 38.6% Share of Search versus Kodak’s 16.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Fujifilm or Kodak?
Compare the film camera brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fujifilm, Kodak. The figures are in the table below the chart.
View monthly share of search table
| Month | Fujifilm | Nikon | Kodak | Olympus | Canon | Leica Geosystems |
|---|---|---|---|---|---|---|
| Oct 2025 | 37.6% | 30.4% | 17.1% | 10.8% | 3.2% | 0.8% |
| Nov 2025 | 36.4% | 31% | 19.1% | 10% | 3% | 0.6% |
| Dec 2025 | 41.2% | 29% | 17.6% | 9.1% | 2.7% | 0.45% |
| Jan 2026 | 40.2% | 28.1% | 18.2% | 9.5% | 3.5% | 0.57% |
| Feb 2026 | 34% | 31.6% | 18.4% | 11.7% | 3.5% | 0.71% |
| Mar 2026 | 36.4% | 30.5% | 16.6% | 12.8% | 3.1% | 0.63% |
| Apr 2026 | 36.4% | 31% | 16.6% | 12.8% | 2.6% | 0.63% |
| May 2026 | 37.5% | 31.5% | 17% | 10.8% | 2.6% | 0.65% |
| Jun 2026 | 34.5% | 29.7% | 18.1% | 14.1% | 2.8% | 0.7% |
| Jul 2026 | 38% | 28.1% | 17.3% | 13.4% | 2.7% | 0.54% |
| Aug 2026 | 37.9% | 31% | 16.8% | 10.6% | 3.2% | 0.52% |
| Sep 2026 | 38.6% | 28.7% | 16.2% | 12.7% | 3.1% | 0.62% |
How has the Fujifilm and Kodak comparison changed over the last 12 months?
3 findings
- Fujifilm was ahead of Kodak in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fujifilm’s estimated Share of Search among film camera brands worldwide moved from 37.6% to 38.6%, and its estimated monthly branded searches moved from 1M to 1.1M.
- Across the 12 months ending September 2026, Kodak’s estimated Share of Search among film camera brands worldwide moved from 17.1% to 16.2%, and its estimated monthly branded searches moved from 477K to 472K.
How did search popularity change for film camera brands worldwide in September 2026?
2 changes
In September 2026, Fujifilm gained estimated Share of Search among film camera brands worldwide, from 37.9% to 38.6%.
In September 2026, Kodak lost estimated Share of Search among film camera brands worldwide, from 16.8% to 16.2%.
Other head-to-heads among film camera brands
How each brand is measured
Brandwave collects information about searches that people make online using Fujifilm’s and Kodak’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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