Canon vs Fujifilm:Which is searched more?
In September 2026, Fujifilm had more branded searches than Canon among film camera brands worldwide. Fujifilm was estimated to have 1.1M branded searches compared to Canon’s 356K, and held a 35.4% Share of Search versus Canon’s 11.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Canon or Fujifilm?
Compare the film camera brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fujifilm, Canon. The figures are in the table below the chart.
View monthly share of search table
| Month | Fujifilm | Nikon | Kodak | Olympus | Canon | Leica Geosystems |
|---|---|---|---|---|---|---|
| Oct 2025 | 34.8% | 28.1% | 15.8% | 10% | 10.5% | 0.74% |
| Nov 2025 | 33.9% | 28.9% | 17.8% | 9.3% | 9.6% | 0.56% |
| Dec 2025 | 38.6% | 27.2% | 16.5% | 8.5% | 8.8% | 0.42% |
| Jan 2026 | 37.1% | 25.9% | 16.8% | 8.8% | 10.9% | 0.53% |
| Feb 2026 | 31.4% | 29.1% | 17% | 10.8% | 11.1% | 0.65% |
| Mar 2026 | 33.8% | 28.4% | 15.4% | 11.9% | 9.9% | 0.58% |
| Apr 2026 | 33.8% | 28.8% | 15.4% | 11.9% | 9.5% | 0.58% |
| May 2026 | 34.8% | 29.2% | 15.8% | 10% | 9.7% | 0.6% |
| Jun 2026 | 31.8% | 27.4% | 16.7% | 13% | 10.4% | 0.64% |
| Jul 2026 | 34.7% | 25.6% | 15.8% | 12.2% | 11.2% | 0.49% |
| Aug 2026 | 34.7% | 28.3% | 15.4% | 9.7% | 11.5% | 0.48% |
| Sep 2026 | 35.4% | 26.3% | 14.9% | 11.6% | 11.2% | 0.57% |
How has the Canon and Fujifilm comparison changed over the last 12 months?
3 findings
- Fujifilm was ahead of Canon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Canon’s estimated Share of Search among film camera brands worldwide moved from 10.5% to 11.2%, and its estimated monthly branded searches moved from 315K to 356K.
- Across the 12 months ending September 2026, Fujifilm’s estimated Share of Search among film camera brands worldwide moved from 34.8% to 35.4%, and its estimated monthly branded searches moved from 1M to 1.1M.
How did search popularity change for film camera brands worldwide in September 2026?
3 changes
In September 2026, Olympus overtook Canon to rank 4th among film camera brands worldwide, with 11.6% estimated Share of Search.
In September 2026, Fujifilm gained estimated Share of Search among film camera brands worldwide, from 34.7% to 35.4%.
Estimated monthly branded searches for Canon worldwide rose 12.9% over 12 measured months, from 315K to 356K in September 2026.
Other head-to-heads among film camera brands
How each brand is measured
Brandwave collects information about searches that people make online using Canon’s and Fujifilm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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