Brandwave

Canon vs Kodak:Which is searched more?

In September 2026, Kodak had more branded searches than Canon among film camera brands worldwide. Kodak was estimated to have 472K branded searches compared to Canon’s 90.5K, and held a 16.2% Share of Search versus Canon’s 3.1%. These are worldwide searches for English-language branded terms.

Share of Search among film camera brands worldwide in September 2026Which is more popular in search, Canon or Kodak?
Canon3.1%90.5K searches
vs
Kodak16.2%472K searches

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Which is more popular in search, Canon or Kodak?

Compare the film camera brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Canon and Kodak among film camera brands worldwide, by month

Share of Search by month for Kodak, Canon. The figures are in the table below the chart.

View monthly share of search table
MonthFujifilmNikonKodakOlympusCanonLeica Geosystems
Oct 202537.6%30.4%17.1%10.8%3.2%0.8%
Nov 202536.4%31%19.1%10%3%0.6%
Dec 202541.2%29%17.6%9.1%2.7%0.45%
Jan 202640.2%28.1%18.2%9.5%3.5%0.57%
Feb 202634%31.6%18.4%11.7%3.5%0.71%
Mar 202636.4%30.5%16.6%12.8%3.1%0.63%
Apr 202636.4%31%16.6%12.8%2.6%0.63%
May 202637.5%31.5%17%10.8%2.6%0.65%
Jun 202634.5%29.7%18.1%14.1%2.8%0.7%
Jul 202638%28.1%17.3%13.4%2.7%0.54%
Aug 202637.9%31%16.8%10.6%3.2%0.52%
Sep 202638.6%28.7%16.2%12.7%3.1%0.62%

How has the Canon and Kodak comparison changed over the last 12 months?

  • Kodak was ahead of Canon in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Canon’s estimated Share of Search among film camera brands worldwide moved from 3.2% to 3.1%, and its estimated monthly branded searches held steady at 90.5K.
  • Across the 12 months ending September 2026, Kodak’s estimated Share of Search among film camera brands worldwide moved from 17.1% to 16.2%, and its estimated monthly branded searches moved from 477K to 472K.

How did search popularity change for film camera brands worldwide in September 2026?

  1. In September 2026, Kodak lost estimated Share of Search among film camera brands worldwide, from 16.8% to 16.2%.

Other head-to-heads among film camera brands

How each brand is measured

Brandwave collects information about searches that people make online using Canon’s and Kodak’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Canon

1 branded search term

  • canon pixma

Kodak

2 branded search terms

  • kodak
  • kodak film

How the Brand Demand Index is measured

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