Red Wing vs Thorogood:Which is more popular?
In September 2026, Red Wing had more branded searches than Thorogood among farm boots brands worldwide. Red Wing had about 550,000 branded searches, while Thorogood had 110,000. Red Wing made up 24.2% of all farm boots brand searches we track, and Thorogood accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about farm boots brands, Red Wing and Thorogood each appeared in three of the five answers. Red Wing and Thorogood were each mentioned first in two of the four answers that named either.
Who do people search for more?
Red Wing, about 5 searches for every 1 for Thorogood
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top farm boots brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Red Wing was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Thorogood was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Red Wing and Thorogood were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Muck Boot1st
Ariat2nd
Dunlop3rd
Georgia Boot4th
Bogs5th- Red Wing6th
Thorogood7th
Blundstone–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Muck Boot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ariat3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Red Wing3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Thorogood3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Georgia Boot3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dunlop3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bogs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Blundstone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about farm boots brands
5 answers
Asked ChatGPT
“Which farm boots brand should I buy?”
Asked ChatGPT
“What are the best farm boots brands?”
Asked ChatGPT
“What's the best farm boots brand for working outdoors?”
Searched Google, AI Overview
“best farm boots”
Searched Google, AI Overview
“waterproof farm boots”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Red Wing or Thorogood more popular in search?
This chart shows how often people search Google for Red Wing and Thorogood by name. Each line represents a brand's share of searches for all eight farm boots brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Red Wing, Thorogood. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ariat | Red Wing | Blundstone | Bogs | Muck Boot | Thorogood | Georgia Boot | Dunlop |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.8% | 41.9% | 18.8% | 10.3% | 4.6% | 3.8% | 1.4% | 0.45% |
| Nov 2025 | 22.6% | 33.9% | 22.6% | 8.3% | 6.8% | 3.7% | 1.4% | 0.55% |
| Dec 2025 | 23.5% | 35.2% | 19.3% | 8.6% | 7.1% | 3.9% | 1.7% | 0.58% |
| Jan 2026 | 17.6% | 47.8% | 14.4% | 9.6% | 5.3% | 3.5% | 1.3% | 0.52% |
| Feb 2026 | 23.2% | 34.7% | 15.5% | 12.7% | 5.7% | 5.7% | 1.7% | 0.68% |
| Mar 2026 | 17.8% | 59.1% | 7.9% | 7.9% | 2.9% | 2.9% | 1.1% | 0.36% |
| Apr 2026 | 27.2% | 40.4% | 9.9% | 12.2% | 3.7% | 4.4% | 1.6% | 0.47% |
| May 2026 | 35% | 23.4% | 12.8% | 15.7% | 4.7% | 5.7% | 2.1% | 0.53% |
| Jun 2026 | 37.5% | 25.1% | 11.2% | 13.7% | 4.1% | 6.1% | 1.8% | 0.5% |
| Jul 2026 | 33.6% | 27.5% | 12.3% | 15% | 3.7% | 5.5% | 2% | 0.42% |
| Aug 2026 | 34% | 22.8% | 15.2% | 15.2% | 4.6% | 5.6% | 2% | 0.55% |
| Sep 2026 | 29.6% | 24.2% | 19.8% | 13.2% | 5.9% | 4.8% | 1.8% | 0.58% |
How has the Red Wing and Thorogood comparison changed over the last 12 months?
3 findings
- Red Wing was ahead of Thorogood in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Red Wing’s share of searches among farm boots brands worldwide moved from 41.9% to 24.2%, and its estimated monthly branded searches moved from 1.5M to 550K.
- Across the 12 months ending September 2026, Thorogood’s share of searches among farm boots brands worldwide moved from 3.8% to 4.8%, and its estimated monthly branded searches moved from 135K to 110K.
How did search popularity change for farm boots brands worldwide in September 2026?
3 changes
In September 2026, Muck Boot overtook Thorogood to rank 5th among farm boots brands worldwide, with 5.9% of the searches.
In September 2026, Red Wing gained share of searches among farm boots brands worldwide, from 22.8% to 24.2%.
In September 2026, Thorogood lost share of searches among farm boots brands worldwide, from 5.6% to 4.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Red Wing’s and Thorogood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among farm boots brands
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