Brandwave

COOLA vs Sun Bum:Which is searched more?

In September 2026, Sun Bum had more branded searches than COOLA among face sunscreen brands worldwide. Sun Bum was estimated to have 72.6K branded searches compared to COOLA’s 5.8K, and held a 2.4% Share of Search versus COOLA’s 0.2%. These are worldwide searches for English-language branded terms.

Share of Search among face sunscreen brands worldwide in September 2026Which is more popular in search, COOLA or Sun Bum?
COOLA0.2%5.8K searches
vs
Sun Bum2.4%72.6K searches

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Which is more popular in search, COOLA or Sun Bum?

Compare the face sunscreen brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

COOLA and Sun Bum among face sunscreen brands worldwide, by month

Share of Search by month for Sun Bum, COOLA. The figures are in the table below the chart.

View monthly share of search table
MonthLa Roche-PosayNeutrogenaSupergoop!Sun BumCOOLA
Oct 202560.2%34%3.6%2.1%0.19%
Nov 202564.6%29.3%3.9%2%0.17%
Dec 202563.4%30.6%3.6%2.2%0.16%
Jan 202663%30.4%3.9%2.5%0.2%
Feb 202664.1%29.6%3.8%2.2%0.25%
Mar 202663.9%27.4%5.2%3.2%0.37%
Apr 202663.5%26.8%6.2%3.2%0.36%
May 202662.1%26.2%7.4%3.9%0.44%
Jun 202659.9%26.5%7.5%5.4%0.64%
Jul 202661.9%26.5%6.4%4.6%0.54%
Aug 202660.8%31.9%4.4%2.6%0.29%
Sep 202661.7%31.5%4.2%2.4%0.2%

How has the COOLA and Sun Bum comparison changed over the last 12 months?

  • Sun Bum was ahead of COOLA in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, COOLA’s estimated Share of Search among face sunscreen brands worldwide moved from 0.19% to 0.2%, and its estimated monthly branded searches moved from 5.7K to 5.8K.
  • Across the 12 months ending September 2026, Sun Bum’s estimated Share of Search among face sunscreen brands worldwide moved from 2.1% to 2.4%, and its estimated monthly branded searches moved from 63.6K to 72.6K.

How did search popularity change for face sunscreen brands worldwide in September 2026?

  1. Sun Bum’s estimated Share of Search among face sunscreen brands worldwide has lost ground for 3 months in a row, from 5.4% to 2.4% in September 2026.

Other head-to-heads among face sunscreen brands

How each brand is measured

Brandwave collects information about searches that people make online using COOLA’s and Sun Bum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

COOLA

4 branded search terms

  • coola skincare
  • coola spf
  • coola sun care
  • coola sunscreen

Sun Bum

5 branded search terms

  • sun bum
  • sun bum hair
  • sun bum spf
  • sun bum sunscreen
  • sunbum

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

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