Charlotte Tilbury vs Hourglass:Which is searched more?
In September 2026, Charlotte Tilbury had more branded searches than Hourglass among face palette brands worldwide. Charlotte Tilbury was estimated to have 1.5M branded searches compared to Hourglass’ 246K, and held a 68.3% Share of Search versus Hourglass’ 11.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Charlotte Tilbury or Hourglass?
Compare the face palette brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Charlotte Tilbury, Hourglass. The figures are in the table below the chart.
View monthly share of search table
| Month | Charlotte Tilbury | Dior | Hourglass |
|---|---|---|---|
| Oct 2025 | 71.9% | 21.6% | 6.5% |
| Nov 2025 | 84.5% | 11.3% | 4.2% |
| Dec 2025 | 80% | 16.1% | 3.9% |
| Jan 2026 | 68.6% | 25.2% | 6.2% |
| Feb 2026 | 69.3% | 25.6% | 5.1% |
| Mar 2026 | 73.5% | 22.1% | 4.4% |
| Apr 2026 | 70% | 25.8% | 4.2% |
| May 2026 | 66.2% | 29.8% | 4% |
| Jun 2026 | 70.5% | 26% | 3.5% |
| Jul 2026 | 70.6% | 25.9% | 3.5% |
| Aug 2026 | 70.6% | 25.9% | 3.5% |
| Sep 2026 | 68.3% | 20.5% | 11.2% |
How has the Charlotte Tilbury and Hourglass comparison changed over the last 12 months?
3 findings
- Charlotte Tilbury was ahead of Hourglass in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Charlotte Tilbury’s estimated Share of Search among face palette brands worldwide moved from 71.9% to 68.3%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 12 months ending September 2026, Hourglass’ estimated Share of Search among face palette brands worldwide moved from 6.5% to 11.2%, and its estimated monthly branded searches moved from 135K to 246K.
How did search popularity change for face palette brands worldwide in September 2026?
2 changes
In September 2026, Hourglass gained estimated Share of Search among face palette brands worldwide, from 3.5% to 11.2%.
In September 2026, Charlotte Tilbury lost estimated Share of Search among face palette brands worldwide, from 70.6% to 68.3%.
Other head-to-heads among face palette brands
How each brand is measured
Brandwave collects information about searches that people make online using Charlotte Tilbury’s and Hourglass’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Charlotte Tilbury
1 branded search term
- charlotte tilbury
Hourglass
1 branded search term
- hourglass palette
Put your own brand in this comparison
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