Brandwave

Apache Kafka vs Apache Pulsar:Which is more popular?

In September 2026, Apache Kafka had more branded searches than Apache Pulsar among event streaming platforms worldwide. Apache Kafka had about 49,500 branded searches, while Apache Pulsar had 4,400. Apache Kafka made up 57.6% of all event streaming platform searches we track, and Apache Pulsar accounted for 5.1%. When we asked ChatGPT and Google AI Overviews about event streaming platforms, Apache Kafka appeared in all five answers and Apache Pulsar in three. Apache Kafka was mentioned before Apache Pulsar in every answer.

Among event streaming platforms worldwide in September 2026

Who do people search for more?

Apache Kafka, about 11 searches for every 1 for Apache Pulsar

Apache Kafka 49.5K searchesApache Pulsar 4.4K searches

Who does AI mention more?

Apache Kafka, mentioned in every answer we collected

Apache Kafka in 5 of 5Apache Pulsar in 3 of 5

Who does AI recommend more?

Apache Kafka, named ahead of Apache Pulsar in every answer

Apache Kafka first in 5Apache Pulsar never first

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Top event streaming platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Apache Kafka appeared in all five answers. Apache Pulsar was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Apache Kafka was listed before Apache Pulsar in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Apache Kafka1st
  2. Confluent2nd
  3. Amazon Kinesis3rd
  4. Redpanda4th
  5. Apache Pulsar5th
  6. Apache Flink6th
  7. Google Pub/Sub7th
  8. Azure Event Hubs8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Apache Kafka5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Amazon Kinesis5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apache Flink4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Redpanda4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Confluent4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Apache Pulsar3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Pub/Sub3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Azure Event Hubs2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about event streaming platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Apache Kafka or Apache Pulsar more popular in search?

This chart shows how often people search Google for Apache Kafka and Apache Pulsar by name. Each line represents a brand's share of searches for all eight event streaming platforms we track, month by month, from English-language searches worldwide.

Apache Kafka and Apache Pulsar among event streaming platforms worldwide, by month

Share of searches by month for Apache Kafka, Apache Pulsar. The figures are in the table below the chart.

View monthly share of searches table
MonthApache KafkaApache FlinkAmazon KinesisApache PulsarGoogle Pub/SubAzure Event HubsRedpandaConfluent
Oct 202550.3%22.5%13.7%6.7%3.7%2%0.83%0.27%
Nov 202554.6%20%12.2%6%4%2.2%0.9%0.19%
Dec 202554.2%19.8%12.1%5.9%3.9%2.6%0.96%0.41%
Jan 202650%22.4%13.6%6.7%3.6%2.4%1%0.26%
Feb 202651.9%23.3%11.5%5.7%3.8%2.5%1%0.24%
Mar 202654.4%20%12.1%5.9%4%2.2%1.2%0.27%
Apr 202654.5%19.9%12.1%5.9%4%2.1%1.1%0.34%
May 202656.1%20.5%11.6%5%3.3%2.2%1.1%0.26%
Jun 202651.2%22.9%12.9%5.6%3.7%2.4%1.3%0.21%
Jul 202653.2%19.4%14.2%5.8%3.8%2.1%1.3%0.18%
Aug 202654.6%20%12.1%5.9%3.2%2.2%1.8%0.22%
Sep 202657.6%21.1%10.5%5.1%2.8%1.5%1.2%0.27%

How has the Apache Kafka and Apache Pulsar comparison changed over the last 12 months?

3 findings

How did search popularity change for event streaming platforms worldwide in September 2026?

2 changes
  1. In September 2026, Apache Kafka gained share of searches among event streaming platforms worldwide, from 54.6% to 57.6%.

  2. In September 2026, Apache Pulsar lost share of searches among event streaming platforms worldwide, from 5.9% to 5.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Apache Kafka’s and Apache Pulsar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Apache Kafka

1 branded search term

  • apache kafka

Apache Pulsar

1 branded search term

  • apache pulsar

How the Brand Demand Index is measured

Other head-to-heads among event streaming platforms

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