Equipment hire brands:Which brands are most popular in search?
In August 2026, Sunbelt Rentals was the most searched among equipment hire brands worldwide, with an estimated 550K branded searches and 46.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Sunbelt Rentals46.2%
United Rentals37.8%
Kennards Hire7.6%
HSS Hire3.4%Speedy Hire3.4%
Coates1.5%
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Share of SearchLeaderboard
Compare the equipment hire brands companies operate with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sunbelt Rentals, United Rentals, Kennards Hire, HSS Hire, Speedy Hire. The figures are in the table below the chart.
View monthly share of search table
| Month | Sunbelt Rentals | United Rentals | Kennards Hire | HSS Hire | Speedy Hire | Coates |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.5% | 36.4% | 8.9% | 4% | 4% | 2.2% |
| Nov 2025 | 43.1% | 35.2% | 10.5% | 3.9% | 4.7% | 2.6% |
| Dec 2025 | 40.7% | 40.7% | 10% | 3% | 3.7% | 2% |
| Jan 2026 | 43.6% | 35.6% | 10.7% | 3.2% | 4.8% | 2.1% |
| Feb 2026 | 45% | 36.8% | 9% | 3.3% | 4% | 1.8% |
| Mar 2026 | 44.7% | 36.5% | 8.9% | 4% | 4% | 1.8% |
| Apr 2026 | 45.9% | 37.5% | 7.6% | 3.4% | 4.1% | 1.5% |
| May 2026 | 46.2% | 37.8% | 7.6% | 3.4% | 3.4% | 1.5% |
| Jun 2026 | 45.5% | 37.3% | 7.5% | 4.1% | 4.1% | 1.5% |
| Jul 2026 | 45.5% | 37.3% | 7.5% | 4.1% | 4.1% | 1.5% |
| Aug 2026 | 46.2% | 37.8% | 7.6% | 3.4% | 3.4% | 1.5% |
| Sep 2026 | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.2% | 550K | 0% | +0.7 points | |
| 2, held 2nd | 37.8% | 450K | 0% | +0.6 points | |
| 3, held 3rd | 7.6% | 90.5K | 0% | +0.1 points | |
| 4, held 4th | 3.4% | 40.5K | -18.2% | -0.7 points | |
| 5, held 5th | 3.4% | 40.5K | -18.2% | -0.7 points | |
| 6, held 6th | 1.5% | 18.1K | 0% | 0 points |
46.2%
Held 1st. 550K estimated branded searches, 0% vs prior month. Share +0.7 points.
37.8%
Held 2nd. 450K estimated branded searches, 0% vs prior month. Share +0.6 points.
7.6%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
HSS Hire3.4%
Held 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.7 points.
3.4%
Held 5th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.7 points.
6.
Coates1.5%
Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
- Sunbelt Rentals vs United Rentals: compare search popularity
- Sunbelt Rentals vs Kennards Hire: compare search popularity
- Sunbelt Rentals vs HSS Hire: compare search popularity
- United Rentals vs Kennards Hire: compare search popularity
- United Rentals vs HSS Hire: compare search popularity
- Kennards Hire vs HSS Hire: compare search popularity
- Compare any of these brands
Which brand is most popular in search among equipment hire brands worldwide?
6 brands
In August 2026, Sunbelt Rentals was the most searched among equipment hire brands worldwide, with an estimated 550K branded searches and 46.2% estimated Share of Search within this set. United Rentals is in 2nd place, 8.4 percentage points behind at 37.8% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Sunbelt Rentals | 44.5% → 46.2% | 46.2%May 2026 | 40.7%Dec 2025 | 1st |
| United Rentals | 36.4% → 37.8% | 40.7%Dec 2025 | 35.2%Nov 2025 | 2nd |
| Kennards Hire | 8.9% → 7.6% | 10.7%Jan 2026 | 7.5%Jun 2026 | 3rd |
| HSS Hire | 4% → 3.4% | 4.1%Jun 2026 | 3%Dec 2025 | 4th |
| Speedy Hire | 4% → 3.4% | 4.8%Jan 2026 | 3.4%May 2026 | 5th |
| Coates | 2.2% → 1.5% | 2.6%Nov 2025 | 1.5%Jun 2026 | 6th |
Each finding as a sentence
- Across the 11 months ending August 2026, Sunbelt Rentals’ estimated Share of Search among equipment hire brands worldwide increased from 44.5% to 46.2%.
- Across the 11 months ending August 2026, United Rentals’ estimated Share of Search among equipment hire brands worldwide increased from 36.4% to 37.8%.
- Across the 11 months ending August 2026, Kennards Hire’s estimated Share of Search among equipment hire brands worldwide decreased from 8.9% to 7.6%.
- Across the 11 months ending August 2026, HSS Hire’s estimated Share of Search among equipment hire brands worldwide decreased from 4% to 3.4%.
- Across the 11 months ending August 2026, Speedy Hire’s estimated Share of Search among equipment hire brands worldwide decreased from 4% to 3.4%.
- Across the 11 months ending August 2026, Coates’ estimated Share of Search among equipment hire brands worldwide decreased from 2.2% to 1.5%.
- Across the 11 months ending August 2026, Sunbelt Rentals’ estimated Share of Search among equipment hire brands worldwide peaked at 46.2% in May 2026 and was lowest at 40.7% in December 2025.
- Across the 11 months ending August 2026, United Rentals’ estimated Share of Search among equipment hire brands worldwide peaked at 40.7% in December 2025 and was lowest at 35.2% in November 2025.
- Across the 11 months ending August 2026, Kennards Hire’s estimated Share of Search among equipment hire brands worldwide peaked at 10.7% in January 2026 and was lowest at 7.5% in June 2026.
- Across the 11 months ending August 2026, HSS Hire’s estimated Share of Search among equipment hire brands worldwide peaked at 4.1% in June 2026 and was lowest at 3% in December 2025.
- Across the 11 months ending August 2026, Speedy Hire’s estimated Share of Search among equipment hire brands worldwide peaked at 4.8% in January 2026 and was lowest at 3.4% in May 2026.
- Across the 11 months ending August 2026, Coates’ estimated Share of Search among equipment hire brands worldwide peaked at 2.6% in November 2025 and was lowest at 1.5% in June 2026.
How did search popularity change for equipment hire brands worldwide in August 2026?
6 changes
In August 2026, Sunbelt Rentals gained estimated Share of Search among equipment hire brands worldwide, from 45.5% to 46.2%.
In August 2026, United Rentals gained estimated Share of Search among equipment hire brands worldwide, from 37.3% to 37.8%.
In August 2026, HSS Hire lost estimated Share of Search among equipment hire brands worldwide, from 4.1% to 3.4%.
In August 2026, Speedy Hire lost estimated Share of Search among equipment hire brands worldwide, from 4.1% to 3.4%.
Estimated monthly branded searches for Coates worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.
Estimated monthly branded searches for Kennards Hire worldwide fell 17.7% over 11 measured months, from 110K to 90.5K in August 2026.
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