HSS Hire vs Speedy Hire:Which is more popular by branded search?
In August 2026, HSS Hire and Speedy Hire were level on Share of Search among equipment hire brands worldwide, with an estimated 40.5K branded searches each, at 3.4% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, HSS Hire or Speedy Hire?
Compare the equipment hire brands companies operate with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for HSS Hire, Speedy Hire. The figures are in the table below the chart.
View monthly share of search table
| Month | Sunbelt Rentals | United Rentals | Kennards Hire | HSS Hire | Speedy Hire | Coates |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.5% | 36.4% | 8.9% | 4% | 4% | 2.2% |
| Nov 2025 | 43.1% | 35.2% | 10.5% | 3.9% | 4.7% | 2.6% |
| Dec 2025 | 40.7% | 40.7% | 10% | 3% | 3.7% | 2% |
| Jan 2026 | 43.6% | 35.6% | 10.7% | 3.2% | 4.8% | 2.1% |
| Feb 2026 | 45% | 36.8% | 9% | 3.3% | 4% | 1.8% |
| Mar 2026 | 44.7% | 36.5% | 8.9% | 4% | 4% | 1.8% |
| Apr 2026 | 45.9% | 37.5% | 7.6% | 3.4% | 4.1% | 1.5% |
| May 2026 | 46.2% | 37.8% | 7.6% | 3.4% | 3.4% | 1.5% |
| Jun 2026 | 45.5% | 37.3% | 7.5% | 4.1% | 4.1% | 1.5% |
| Jul 2026 | 45.5% | 37.3% | 7.5% | 4.1% | 4.1% | 1.5% |
| Aug 2026 | 46.2% | 37.8% | 7.6% | 3.4% | 3.4% | 1.5% |
| Sep 2026 | — | — | — | — | — | — |
How has the HSS Hire and Speedy Hire comparison changed over the last 12 months?
3 findings
- HSS Hire was ahead of Speedy Hire in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, HSS Hire’s estimated Share of Search among equipment hire brands worldwide moved from 4% to 3.4%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 11 months ending August 2026, Speedy Hire’s estimated Share of Search among equipment hire brands worldwide moved from 4% to 3.4%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
How did search popularity change for equipment hire brands worldwide in August 2026?
2 changes

In August 2026, HSS Hire lost estimated Share of Search among equipment hire brands worldwide, from 4.1% to 3.4%.
In August 2026, Speedy Hire lost estimated Share of Search among equipment hire brands worldwide, from 4.1% to 3.4%.
How each brand is measured
Brandwave collects information about searches that people make online using HSS Hire’s and Speedy Hire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
HSS Hire
1 branded search term
- hss hire
Speedy Hire
1 branded search term
- speedy hire

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.