Kennards Hire vs United Rentals:Which is more popular by branded search?
In August 2026, United Rentals had more branded searches than Kennards Hire among equipment hire brands worldwide. United Rentals was estimated to have 450K branded searches compared to Kennards Hire’s 90.5K, and held a 37.8% Share of Search versus Kennards Hire’s 7.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kennards Hire or United Rentals?
Compare the equipment hire brands companies operate with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for United Rentals, Kennards Hire. The figures are in the table below the chart.
View monthly share of search table
| Month | Sunbelt Rentals | United Rentals | Kennards Hire | HSS Hire | Speedy Hire | Coates |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.5% | 36.4% | 8.9% | 4% | 4% | 2.2% |
| Nov 2025 | 43.1% | 35.2% | 10.5% | 3.9% | 4.7% | 2.6% |
| Dec 2025 | 40.7% | 40.7% | 10% | 3% | 3.7% | 2% |
| Jan 2026 | 43.6% | 35.6% | 10.7% | 3.2% | 4.8% | 2.1% |
| Feb 2026 | 45% | 36.8% | 9% | 3.3% | 4% | 1.8% |
| Mar 2026 | 44.7% | 36.5% | 8.9% | 4% | 4% | 1.8% |
| Apr 2026 | 45.9% | 37.5% | 7.6% | 3.4% | 4.1% | 1.5% |
| May 2026 | 46.2% | 37.8% | 7.6% | 3.4% | 3.4% | 1.5% |
| Jun 2026 | 45.5% | 37.3% | 7.5% | 4.1% | 4.1% | 1.5% |
| Jul 2026 | 45.5% | 37.3% | 7.5% | 4.1% | 4.1% | 1.5% |
| Aug 2026 | 46.2% | 37.8% | 7.6% | 3.4% | 3.4% | 1.5% |
| Sep 2026 | — | — | — | — | — | — |
How has the Kennards Hire and United Rentals comparison changed over the last 12 months?
3 findings
- United Rentals was ahead of Kennards Hire in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kennards Hire’s estimated Share of Search among equipment hire brands worldwide moved from 8.9% to 7.6%, and its estimated monthly branded searches moved from 110K to 90.5K.
- Across the 11 months ending August 2026, United Rentals’ estimated Share of Search among equipment hire brands worldwide moved from 36.4% to 37.8%, and its estimated monthly branded searches held steady at 450K.
How did search popularity change for equipment hire brands worldwide in August 2026?
2 changes
In August 2026, United Rentals gained estimated Share of Search among equipment hire brands worldwide, from 37.3% to 37.8%.
Estimated monthly branded searches for Kennards Hire worldwide fell 17.7% over 11 measured months, from 110K to 90.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Kennards Hire’s and United Rentals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kennards Hire
1 branded search term
- kennards hire
United Rentals
1 branded search term
- united rentals
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.