How popular isUnited Rentals in search?
In August 2026, there were an estimated 450K branded searches for United Rentals worldwide which held steady over the last 11 months. United Rentals holds 37.8% estimated Share of Search among equipment hire brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Sunbelt Rentals46.2%
- United Rentals37.8%
Kennards Hire7.6%- HSS Hire3.4%
- Speedy Hire3.4%
- Coates1.5%
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Which equipment hire brands compete with United Rentals?
Share of Search by month for Sunbelt Rentals, United Rentals, Kennards Hire, HSS Hire, Speedy Hire. The figures are in the table below the chart.
View monthly share of search table
| Month | Sunbelt Rentals | United Rentals | Kennards Hire | HSS Hire | Speedy Hire | Coates |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.5% | 36.4% | 8.9% | 4% | 4% | 2.2% |
| Nov 2025 | 43.1% | 35.2% | 10.5% | 3.9% | 4.7% | 2.6% |
| Dec 2025 | 40.7% | 40.7% | 10% | 3% | 3.7% | 2% |
| Jan 2026 | 43.6% | 35.6% | 10.7% | 3.2% | 4.8% | 2.1% |
| Feb 2026 | 45% | 36.8% | 9% | 3.3% | 4% | 1.8% |
| Mar 2026 | 44.7% | 36.5% | 8.9% | 4% | 4% | 1.8% |
| Apr 2026 | 45.9% | 37.5% | 7.6% | 3.4% | 4.1% | 1.5% |
| May 2026 | 46.2% | 37.8% | 7.6% | 3.4% | 3.4% | 1.5% |
| Jun 2026 | 45.5% | 37.3% | 7.5% | 4.1% | 4.1% | 1.5% |
| Jul 2026 | 45.5% | 37.3% | 7.5% | 4.1% | 4.1% | 1.5% |
| Aug 2026 | 46.2% | 37.8% | 7.6% | 3.4% | 3.4% | 1.5% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.2% | 550K | 0% | +0.7 points | |
| 2, held 2nd | 37.8% | 450K | 0% | +0.6 points | |
| 3, held 3rd | 7.6% | 90.5K | 0% | +0.1 points | |
| 4, held 4th | 3.4% | 40.5K | -18.2% | -0.7 points | |
| 5, held 5th | 3.4% | 40.5K | -18.2% | -0.7 points | |
| 6, held 6th | 1.5% | 18.1K | 0% | 0 points |
46.2%
Held 1st. 550K estimated branded searches, 0% vs prior month. Share +0.7 points.
37.8%
Held 2nd. 450K estimated branded searches, 0% vs prior month. Share +0.6 points.
7.6%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.HSS Hire
3.4%
Held 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.7 points.
3.4%
Held 5th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.7 points.
6.Coates
1.5%
Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between United Rentals and its closest rivals
- United Rentals vs Sunbelt Rentals: compare search popularity
- United Rentals vs Kennards Hire: compare search popularity
- United Rentals vs HSS Hire: compare search popularity
- United Rentals vs Speedy Hire: compare search popularity
- United Rentals vs Coates: compare search popularity
- Compare United Rentals with any brand
How has branded search demand for United Rentals changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for United Rentals worldwide held steady at 450K.
- Across the 11 months ending August 2026, United Rentals’ estimated Share of Search among equipment hire brands worldwide increased from 36.4% to 37.8%.
- Across the 11 months ending August 2026, United Rentals’ estimated Share of Search among equipment hire brands worldwide peaked at 40.7% in December 2025 and was lowest at 35.2% in November 2025.
How did search popularity change for equipment hire brands worldwide in August 2026?
6 changes
In August 2026, Sunbelt Rentals gained estimated Share of Search among equipment hire brands worldwide, from 45.5% to 46.2%.
In August 2026, United Rentals gained estimated Share of Search among equipment hire brands worldwide, from 37.3% to 37.8%.
In August 2026, HSS Hire lost estimated Share of Search among equipment hire brands worldwide, from 4.1% to 3.4%.
In August 2026, Speedy Hire lost estimated Share of Search among equipment hire brands worldwide, from 4.1% to 3.4%.
Estimated monthly branded searches for Coates worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.
Estimated monthly branded searches for Kennards Hire worldwide fell 17.7% over 11 measured months, from 110K to 90.5K in August 2026.
How is United Rentals measured?
Brandwave collects information about searches that people make online using United Rentals’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- united rentals
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Is United Rentals your brand?
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