HSS Hire vs Kennards Hire:Which is searched more?
In August 2026, Kennards Hire had more branded searches than HSS Hire among equipment hire brands worldwide. Kennards Hire was estimated to have 90.5K branded searches compared to HSS Hire’s 40.5K, and held a 7.6% Share of Search versus HSS Hire’s 3.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, HSS Hire or Kennards Hire?
Compare the equipment hire brands companies operate with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kennards Hire, HSS Hire. The figures are in the table below the chart.
View monthly share of search table
| Month | Kennards Hire | HSS Hire |
|---|---|---|
| Oct 2025 | 8.9% | 4% |
| Nov 2025 | 10.5% | 3.9% |
| Dec 2025 | 10% | 3% |
| Jan 2026 | 10.7% | 3.2% |
| Feb 2026 | 9% | 3.3% |
| Mar 2026 | 8.9% | 4% |
| Apr 2026 | 7.6% | 3.4% |
| May 2026 | 7.6% | 3.4% |
| Jun 2026 | 7.5% | 4.1% |
| Jul 2026 | 7.5% | 4.1% |
| Aug 2026 | 7.6% | 3.4% |
| Sep 2026 | — | — |
How has the HSS Hire and Kennards Hire comparison changed over the last 12 months?
3 findings
- Kennards Hire was ahead of HSS Hire in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, HSS Hire’s estimated Share of Search among equipment hire brands worldwide moved from 4% to 3.4%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 11 months ending August 2026, Kennards Hire’s estimated Share of Search among equipment hire brands worldwide moved from 8.9% to 7.6%, and its estimated monthly branded searches moved from 110K to 90.5K.
How did search popularity change for equipment hire brands worldwide in August 2026?
2 changes
In August 2026, HSS Hire lost estimated Share of Search among equipment hire brands worldwide, from 4.1% to 3.4%.
Estimated monthly branded searches for Kennards Hire worldwide fell 17.7% over 11 measured months, from 110K to 90.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using HSS Hire’s and Kennards Hire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
HSS Hire
1 branded search term
- hss hire
Kennards Hire
1 branded search term
- kennards hire
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.