Brandwave

Engine oil additive brands:Which brands are most popular in search?

In August 2026, STP was the most searched among engine oil additive brands worldwide, with an estimated 368K branded searches and 69.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. STP69.7%
  2. Wynn's17.1%
  3. Lucas Oil6.3%
  4. Redex6.3%
  5. Bar's Leaks0.55%
  6. Sea Foam0.03%

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Share of SearchLeaderboard

Compare the engine oil additive brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among engine oil additive brands worldwide, by month

Share of Search by month for STP, Wynn's, Lucas Oil, Redex. The figures are in the table below the chart.

View monthly share of search table
MonthSTPWynn'sLucas OilRedexBar's LeaksSea Foam
Oct 202571.9%14.5%6.5%6.5%0.7%0.03%
Nov 202568.7%16.9%7.6%6.2%0.67%0.03%
Dec 202567%20%7.4%4.9%0.66%0.04%
Jan 202671.4%17.5%5.3%5.3%0.57%0.03%
Feb 202670.4%17.3%6.3%5.2%0.69%0.03%
Mar 202668.6%16.9%7.5%6.2%0.82%0.03%
Apr 202673.5%14.8%6.6%4.4%0.59%0.03%
May 202674.4%15%5.5%4.5%0.6%0.03%
Jun 202672.8%14.6%6.6%5.4%0.57%0.03%
Jul 202671.2%17.5%5.2%5.2%0.7%0.04%
Aug 202669.7%17.1%6.3%6.3%0.55%0.03%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.STP

    69.7%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -1.5 points.

  2. 2.Wynn's

    17.1%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share -0.4 points.

  3. 3.Lucas Oil

    6.3%

    Held 3rd. 33.1K estimated branded searches, +22.1% vs prior month. Share +1 points.

  4. 4.Redex

    6.3%

    Held 4th. 33.1K estimated branded searches, +22.1% vs prior month. Share +1 points.

  5. 5.Bar's Leaks

    0.55%

    Held 5th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.1 points.

  6. 6.Sea Foam

    0.03%

    Held 6th. 140 estimated branded searches, -33.3% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among engine oil additive brands worldwide?

In August 2026, STP was the most searched among engine oil additive brands worldwide, with an estimated 368K branded searches and 69.7% estimated Share of Search within this set. Wynn's is in 2nd place, 52.6 percentage points behind at 17.1% Share of Search.

Global engine oil additive brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
STP71.9% → 69.7%74.4%May 202667%Dec 20251st
Wynn's14.5% → 17.1%20%Dec 202514.5%Oct 20252nd
Lucas Oil6.5% → 6.3%7.6%Nov 20255.2%Jul 20263rd
Redex6.5% → 6.3%6.5%Oct 20254.4%Apr 20264th
Bar's Leaks0.7% → 0.55%0.82%Mar 20260.55%Aug 20265th
Sea Foam0.03%0.04%Jul 20260.03%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, STP’s estimated Share of Search among engine oil additive brands worldwide decreased from 71.9% to 69.7%.
  • Across the 11 months ending August 2026, Wynn's’ estimated Share of Search among engine oil additive brands worldwide increased from 14.5% to 17.1%.
  • Across the 11 months ending August 2026, STP’s estimated Share of Search among engine oil additive brands worldwide peaked at 74.4% in May 2026 and was lowest at 67% in December 2025.
  • Across the 11 months ending August 2026, Wynn's’ estimated Share of Search among engine oil additive brands worldwide peaked at 20% in December 2025 and was lowest at 14.5% in October 2025.
  • Across the 11 months ending August 2026, Lucas Oil’s estimated Share of Search among engine oil additive brands worldwide peaked at 7.6% in November 2025 and was lowest at 5.2% in July 2026.
  • Across the 11 months ending August 2026, Redex’s estimated Share of Search among engine oil additive brands worldwide peaked at 6.5% in October 2025 and was lowest at 4.4% in April 2026.
  • Across the 11 months ending August 2026, Lucas Oil, Redex, Bar's Leaks and Sea Foam held steady: their estimated Share of Search among engine oil additive brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for engine oil additive brands worldwide in August 2026?

  1. In August 2026, Lucas Oil gained estimated Share of Search among engine oil additive brands worldwide, from 5.2% to 6.3%.

  2. In August 2026, Redex gained estimated Share of Search among engine oil additive brands worldwide, from 5.2% to 6.3%.

  3. In August 2026, STP lost estimated Share of Search among engine oil additive brands worldwide, from 71.2% to 69.7%.

  4. Estimated monthly branded searches for Bar's Leaks worldwide fell 34.1% over 11 measured months, from 4.4K to 2.9K in August 2026.

  5. Estimated monthly branded searches for Sea Foam worldwide fell 17.6% over 11 measured months, from 170 to 140 in August 2026.

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