Brandwave

How popular isLucas Oil in search?

In August 2026, there were an estimated 33.1K branded searches for Lucas Oil worldwide which is down 18.3% over the last 11 months. Lucas Oil holds 5.8% estimated Share of Search among engine oil additive brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. STP64.7%
  2. Wynn's15.9%
  3. Sea Foam7.1%
  4. Lucas Oil5.8%
  5. Redex5.8%
  6. Bar's Leaks0.64%
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Which engine oil additive brands compete with Lucas Oil?

Lucas Oil against engine oil additive brands worldwide, by month

Share of Search by month for STP, Wynn's, Sea Foam, Lucas Oil, Redex. The figures are in the table below the chart.

View monthly share of search table
MonthSTPWynn'sSea FoamLucas OilRedexBar's Leaks
Oct 202567.4%13.6%6.1%6.1%6.1%0.81%
Nov 202562.8%15.4%8.5%6.9%5.6%0.76%
Dec 202562.3%18.6%6.9%6.9%4.6%0.78%
Jan 202667%16.4%6.1%4.9%4.9%0.69%
Feb 202666.2%16.3%6%6%4.9%0.78%
Mar 202663.7%15.7%7%7%5.7%0.91%
Apr 202668.9%13.9%6.2%6.2%4.1%0.66%
May 202669.7%14%6.3%5.1%4.2%0.69%
Jun 202667.3%13.5%7.4%6.1%5%0.66%
Jul 202666%16.2%7.3%4.9%4.9%0.75%
Aug 202664.7%15.9%7.1%5.8%5.8%0.64%
Sep 2026——————

  1. 1.STP

    64.7%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -1.3 points.

  2. 2.Wynn's

    15.9%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.Sea Foam

    7.1%

    Held 3rd. 40.6K estimated branded searches, -0.17% vs prior month. Share -0.2 points.

  4. 4.Lucas Oil

    5.8%

    Held 4th. 33.1K estimated branded searches, +22.1% vs prior month. Share +1 points.

  5. 5.Redex

    5.8%

    Held 5th. 33.1K estimated branded searches, +22.1% vs prior month. Share +1 points.

  6. 6.Bar's Leaks

    0.64%

    Held 6th. 3.6K estimated branded searches, -13.6% vs prior month. Share -0.1 points.

Compare search popularity between Lucas Oil and its closest rivals

How has branded search demand for Lucas Oil changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Lucas Oil worldwide fell from 40.5K to 33.1K.
  • Across the 11 months ending August 2026, Lucas Oil’s estimated Share of Search among engine oil additive brands worldwide peaked at 7% in March 2026 and was lowest at 4.9% in July 2026.

How did search popularity change for engine oil additive brands worldwide in August 2026?

  1. In August 2026, Lucas Oil gained estimated Share of Search among engine oil additive brands worldwide, from 4.9% to 5.8%.

  2. In August 2026, Redex gained estimated Share of Search among engine oil additive brands worldwide, from 4.9% to 5.8%.

  3. In August 2026, STP lost estimated Share of Search among engine oil additive brands worldwide, from 66% to 64.7%.

  4. Estimated monthly branded searches for Bar's Leaks worldwide fell 33% over 11 measured months, from 5.4K to 3.6K in August 2026.

How is Lucas Oil measured?

Brandwave collects information about searches that people make online using Lucas Oil’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • lucas oil

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How the Brand Demand Index is measured

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