Brandwave

How popular isSTP in search?

In August 2026, there were an estimated 368K branded searches for STP worldwide which is down 18.2% over the last 11 months. STP holds 69.7% estimated Share of Search among engine oil additive brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. STP69.7%
  2. Wynn's17.1%
  3. Lucas Oil6.3%
  4. Redex6.3%
  5. Bar's Leaks0.55%
  6. Sea Foam0.03%
STP website (opens in a new tab)

Follow STP and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which engine oil additive brands compete with STP?

STP against engine oil additive brands worldwide, by month

Share of Search by month for STP, Wynn's, Lucas Oil, Redex. The figures are in the table below the chart.

View monthly share of search table
MonthSTPWynn'sLucas OilRedexBar's LeaksSea Foam
Oct 202571.9%14.5%6.5%6.5%0.7%0.03%
Nov 202568.7%16.9%7.6%6.2%0.67%0.03%
Dec 202567%20%7.4%4.9%0.66%0.04%
Jan 202671.4%17.5%5.3%5.3%0.57%0.03%
Feb 202670.4%17.3%6.3%5.2%0.69%0.03%
Mar 202668.6%16.9%7.5%6.2%0.82%0.03%
Apr 202673.5%14.8%6.6%4.4%0.59%0.03%
May 202674.4%15%5.5%4.5%0.6%0.03%
Jun 202672.8%14.6%6.6%5.4%0.57%0.03%
Jul 202671.2%17.5%5.2%5.2%0.7%0.04%
Aug 202669.7%17.1%6.3%6.3%0.55%0.03%
Sep 2026——————

  1. 1.STP

    69.7%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -1.5 points.

  2. 2.Wynn's

    17.1%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share -0.4 points.

  3. 3.Lucas Oil

    6.3%

    Held 3rd. 33.1K estimated branded searches, +22.1% vs prior month. Share +1 points.

  4. 4.Redex

    6.3%

    Held 4th. 33.1K estimated branded searches, +22.1% vs prior month. Share +1 points.

  5. 5.Bar's Leaks

    0.55%

    Held 5th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.1 points.

  6. 6.Sea Foam

    0.03%

    Held 6th. 140 estimated branded searches, -33.3% vs prior month. Share 0 points.

Compare search popularity between STP and its closest rivals

How has branded search demand for STP changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for STP worldwide fell from 450K to 368K.
  • Across the 11 months ending August 2026, STP’s estimated Share of Search among engine oil additive brands worldwide decreased from 71.9% to 69.7%.
  • Across the 11 months ending August 2026, STP’s estimated Share of Search among engine oil additive brands worldwide peaked at 74.4% in May 2026 and was lowest at 67% in December 2025.

How did search popularity change for engine oil additive brands worldwide in August 2026?

  1. In August 2026, Lucas Oil gained estimated Share of Search among engine oil additive brands worldwide, from 5.2% to 6.3%.

  2. In August 2026, Redex gained estimated Share of Search among engine oil additive brands worldwide, from 5.2% to 6.3%.

  3. In August 2026, STP lost estimated Share of Search among engine oil additive brands worldwide, from 71.2% to 69.7%.

  4. Estimated monthly branded searches for Bar's Leaks worldwide fell 34.1% over 11 measured months, from 4.4K to 2.9K in August 2026.

  5. Estimated monthly branded searches for Sea Foam worldwide fell 17.6% over 11 measured months, from 170 to 140 in August 2026.

How is STP measured?

Brandwave collects information about searches that people make online using STP’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • stp

Do you work for STP? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is STP your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free