STP vs Wynn's:Which is more popular by branded search?
In August 2026, STP had more branded searches than Wynn's among engine oil additive brands worldwide. STP was estimated to have 368K branded searches compared to Wynn's’ 90.5K, and held a 69.7% Share of Search versus Wynn's’ 17.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, STP or Wynn's?
Compare the engine oil additive brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for STP, Wynn's. The figures are in the table below the chart.
View monthly share of search table
| Month | STP | Wynn's | Lucas Oil | Redex | Bar's Leaks | Sea Foam |
|---|---|---|---|---|---|---|
| Oct 2025 | 71.9% | 14.5% | 6.5% | 6.5% | 0.7% | 0.03% |
| Nov 2025 | 68.7% | 16.9% | 7.6% | 6.2% | 0.67% | 0.03% |
| Dec 2025 | 67% | 20% | 7.4% | 4.9% | 0.66% | 0.04% |
| Jan 2026 | 71.4% | 17.5% | 5.3% | 5.3% | 0.57% | 0.03% |
| Feb 2026 | 70.4% | 17.3% | 6.3% | 5.2% | 0.69% | 0.03% |
| Mar 2026 | 68.6% | 16.9% | 7.5% | 6.2% | 0.82% | 0.03% |
| Apr 2026 | 73.5% | 14.8% | 6.6% | 4.4% | 0.59% | 0.03% |
| May 2026 | 74.4% | 15% | 5.5% | 4.5% | 0.6% | 0.03% |
| Jun 2026 | 72.8% | 14.6% | 6.6% | 5.4% | 0.57% | 0.03% |
| Jul 2026 | 71.2% | 17.5% | 5.2% | 5.2% | 0.7% | 0.04% |
| Aug 2026 | 69.7% | 17.1% | 6.3% | 6.3% | 0.55% | 0.03% |
| Sep 2026 | — | — | — | — | — | — |
How has the STP and Wynn's comparison changed over the last 12 months?
3 findings
- STP was ahead of Wynn's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, STP’s estimated Share of Search among engine oil additive brands worldwide moved from 71.9% to 69.7%, and its estimated monthly branded searches moved from 450K to 368K.
- Across the 11 months ending August 2026, Wynn's’ estimated Share of Search among engine oil additive brands worldwide moved from 14.5% to 17.1%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for engine oil additive brands worldwide in August 2026?
1 change
In August 2026, STP lost estimated Share of Search among engine oil additive brands worldwide, from 71.2% to 69.7%.
How each brand is measured
Brandwave collects information about searches that people make online using STP’s and Wynn's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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