CrowdStrike vs ESET:Which is more popular by branded search?
In August 2026, CrowdStrike had more branded searches than ESET among endpoint security software worldwide. CrowdStrike was estimated to have 271K branded searches compared to ESET’s 252K, and held a 20.7% Share of Search versus ESET’s 19.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, CrowdStrike or ESET?
Compare the endpoint security software teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for CrowdStrike, ESET. The figures are in the table below the chart.
View monthly share of search table
| Month | Bitdefender | CrowdStrike | ESET | Sophos | SentinelOne | Trellix |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.7% | 19.6% | 21.6% | 9.9% | 6.8% | 2.4% |
| Nov 2025 | 42% | 17.4% | 23.1% | 8.8% | 6.1% | 2.6% |
| Dec 2025 | 45.2% | 15.6% | 20.8% | 9.5% | 6.6% | 2.3% |
| Jan 2026 | 42% | 17.7% | 23.2% | 8.8% | 6.1% | 2.2% |
| Feb 2026 | 39.1% | 19.9% | 21.8% | 9.9% | 6.9% | 2.4% |
| Mar 2026 | 41.4% | 20.9% | 19.2% | 8.6% | 7.3% | 2.6% |
| Apr 2026 | 39.4% | 19.7% | 21.4% | 9.7% | 6.8% | 2.9% |
| May 2026 | 39% | 20.5% | 18.7% | 10.1% | 7.1% | 4.5% |
| Jun 2026 | 39.8% | 21% | 19.1% | 10.4% | 7.2% | 2.5% |
| Jul 2026 | 42.5% | 20% | 18.3% | 9.9% | 6.9% | 2.4% |
| Aug 2026 | 40.3% | 20.7% | 19.1% | 10.3% | 7.1% | 2.5% |
| Sep 2026 | — | — | — | — | — | — |
How has the CrowdStrike and ESET comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: CrowdStrike took it in March 2026, ESET took it in April 2026, CrowdStrike took it in May 2026.
- Across the 11 months ending August 2026, CrowdStrike’s estimated Share of Search among endpoint security software worldwide moved from 19.6% to 20.7%, and its estimated monthly branded searches moved from 327K to 271K.
- Across the 11 months ending August 2026, ESET’s estimated Share of Search among endpoint security software worldwide moved from 21.6% to 19.1%, and its estimated monthly branded searches moved from 360K to 252K.
How did search popularity change for endpoint security software worldwide in August 2026?
2 changes
In August 2026, ESET gained estimated Share of Search among endpoint security software worldwide, from 18.3% to 19.1%.
In August 2026, CrowdStrike gained estimated Share of Search among endpoint security software worldwide, from 20% to 20.7%.
How each brand is measured
Brandwave collects information about searches that people make online using CrowdStrike’s and ESET’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
CrowdStrike
9 branded search terms
- antivirus crowdstrike
- crowdstrike
- crowdstrike antivirus
- crowdstrike app
- crowdstrike com
- crowdstrike endpoint security
- crowdstrike falcon
- crowdstrike software
- endpoint security crowdstrike
ESET
8 branded search terms
- antivirus eset
- endpoint security eset
- eset
- eset antivirus
- eset app
- eset com
- eset protect
- eset software
Put your own brand in this comparison
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