Barracuda vs Proofpoint:Which is more popular by branded search?
In August 2026, Proofpoint had more branded searches than Barracuda among email security platforms worldwide. Proofpoint was estimated to have 61K branded searches compared to Barracuda’s 14.8K, and held a 29.9% Share of Search versus Barracuda’s 7.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Barracuda or Proofpoint?
Compare the platforms that filter inbound email threats. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Proofpoint, Barracuda. The figures are in the table below the chart.
View monthly share of search table
| Month | Mimecast | Proofpoint | Avanan | Barracuda | Abnormal Security |
|---|---|---|---|---|---|
| Oct 2025 | 48.4% | 26.9% | 14.6% | 6.5% | 3.6% |
| Nov 2025 | 44.8% | 30.2% | 16.4% | 6% | 2.7% |
| Dec 2025 | 47.6% | 26.3% | 17.4% | 6.4% | 2.3% |
| Jan 2026 | 47.2% | 26.2% | 17.4% | 6.4% | 2.8% |
| Feb 2026 | 44.7% | 30.2% | 16.4% | 6% | 2.7% |
| Mar 2026 | 46% | 31.2% | 13.8% | 6.2% | 2.8% |
| Apr 2026 | 44.2% | 29.8% | 16.2% | 7.2% | 2.6% |
| May 2026 | 44.4% | 29.9% | 16.2% | 7.3% | 2.2% |
| Jun 2026 | 49.2% | 27.4% | 14.8% | 6.6% | 2% |
| Jul 2026 | 46.1% | 25.6% | 16.9% | 9.2% | 2.2% |
| Aug 2026 | 44.4% | 29.9% | 16.2% | 7.3% | 2.2% |
| Sep 2026 | — | — | — | — | — |
How has the Barracuda and Proofpoint comparison changed over the last 12 months?
3 findings
- Proofpoint was ahead of Barracuda in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Barracuda’s estimated Share of Search among email security platforms worldwide moved from 6.5% to 7.3%, and its estimated monthly branded searches held steady at 14.8K.
- Across the 11 months ending August 2026, Proofpoint’s estimated Share of Search among email security platforms worldwide moved from 26.9% to 29.9%, and its estimated monthly branded searches moved from 61.1K to 61K.
How did search popularity change for email security platforms worldwide in August 2026?
2 changes
In August 2026, Proofpoint gained estimated Share of Search among email security platforms worldwide, from 25.6% to 29.9%.
In August 2026, Barracuda lost estimated Share of Search among email security platforms worldwide, from 9.2% to 7.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Barracuda’s and Proofpoint’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Barracuda
1 branded search term
- barracuda networks
Proofpoint
7 branded search terms
- proofpoint
- proofpoint app
- proofpoint com
- proofpoint security awareness
- proofpoint security training
- proofpoint software
- security awareness proofpoint
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.