Blackboard vs D2L:Which is more popular by branded search?
In August 2026, D2L had more branded searches than Blackboard among edtech worldwide. D2L was estimated to have 673K branded searches compared to Blackboard’s 8.1K, and held a 10.9% Share of Search versus Blackboard’s 0.13%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Blackboard or D2L?
Compare the edtech schools and universities use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for D2L, Blackboard. The figures are in the table below the chart.
View monthly share of search table
| Month | Moodle | PowerSchool | D2L | Instructure | Blackboard | Anthology |
|---|---|---|---|---|---|---|
| Oct 2025 | 73.1% | 14.7% | 11.9% | 0.18% | 0.1% | <0.01% |
| Nov 2025 | 69% | 16.9% | 13.8% | 0.14% | 0.14% | <0.01% |
| Dec 2025 | 70.8% | 17.3% | 11.7% | 0.11% | 0.17% | <0.01% |
| Jan 2026 | 64.6% | 19.4% | 15.8% | 0.16% | 0.13% | <0.01% |
| Feb 2026 | 67% | 16.4% | 16.4% | 0.16% | 0.11% | <0.01% |
| Mar 2026 | 70.8% | 17.4% | 11.6% | 0.14% | 0.08% | <0.01% |
| Apr 2026 | 73.2% | 14.6% | 12% | 0.14% | 0.06% | <0.01% |
| May 2026 | 67.9% | 20.4% | 11.2% | 0.55% | 0.07% | <0.01% |
| Jun 2026 | 72.4% | 17.7% | 9.7% | 0.14% | 0.06% | <0.01% |
| Jul 2026 | 61.9% | 27.6% | 10.2% | 0.22% | 0.1% | <0.01% |
| Aug 2026 | 44.4% | 44.4% | 10.9% | 0.24% | 0.13% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Blackboard and D2L comparison changed over the last 12 months?
3 findings
- D2L was ahead of Blackboard in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Blackboard’s estimated Share of Search among edtech worldwide moved from 0.1% to 0.13%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
- Across the 11 months ending August 2026, D2L’s estimated Share of Search among edtech worldwide moved from 11.9% to 10.9%, and its estimated monthly branded searches moved from 1.2M to 673K.
How did search popularity change for edtech worldwide in August 2026?
2 changes
In August 2026, D2L gained estimated Share of Search among edtech worldwide, from 10.2% to 10.9%.
Estimated monthly branded searches for Blackboard worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Blackboard’s and D2L’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blackboard
1 branded search term
- blackboard lms
D2L
1 branded search term
- d2l
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.