Brandwave

Fetch! Pet Care vs Wag:Which is more popular?

In September 2026, Fetch! Pet Care had more branded searches than Wag among dog walking apps worldwide. Fetch! Pet Care had about 8,490 branded searches, while Wag had 4,500. Fetch! Pet Care made up 8.9% of all dog walking app searches we track, and Wag accounted for 4.7%. When we asked ChatGPT and Google AI Overviews about dog walking apps, Wag appeared in all five answers and Fetch! Pet Care in none.

Among dog walking apps worldwide in September 2026

Who do people search for more?

Fetch! Pet Care, about 89% more searches than Wag

Fetch! Pet Care 8.5K searchesWag 4.5K searches

Who does AI mention more?

Wag, mentioned in every answer we collected

Wag in 5 of 5Fetch! Pet Care in 0 of 5

Who does AI recommend more?

Wag, the only one of the two named

Wag first in 5Fetch! Pet Care never named

Follow Fetch! Pet Care vs Wag and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top dog walking apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wag appeared in all five answers. Fetch! Pet Care did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rover1st
  2. Wag2nd
  3. PetBacker3rd
  4. Pawshake–
  5. Holidog–
  6. Fetch! Pet Care–
  7. Barkly Pets–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rover5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wag5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PetBacker4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pawshake0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Holidog0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fetch! Pet Care0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Barkly Pets0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dog walking apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Fetch! Pet Care or Wag more popular in search?

This chart shows how often people search Google for Fetch! Pet Care and Wag by name. Each line represents a brand's share of searches for all seven dog walking apps we track, month by month, from English-language searches worldwide.

Fetch! Pet Care and Wag among dog walking apps worldwide, by month

Share of searches by month for Fetch! Pet Care, Wag. The figures are in the table below the chart.

View monthly share of searches table
MonthPawshakeRoverHolidogPetBackerFetch! Pet CareWagBarkly Pets
Oct 202543.8%17%13.1%8.8%9.3%7.9%0.18%
Nov 202545.6%14.4%13.6%11.2%7.9%7.1%0.16%
Dec 202541.4%15.9%12.4%15.1%8.6%6.4%0.14%
Jan 202644.4%17%10.8%10.8%9.2%7.6%0.13%
Feb 202645.9%14.7%13.7%9.2%9.6%6.8%0.16%
Mar 202647.2%15%14.1%9.4%8.1%6%0.16%
Apr 202646.5%18%13.9%7.6%7.9%5.9%0.13%
May 202647.5%18.3%14.2%7.8%6.7%5.3%0.25%
Jun 202646.7%15.2%17.1%7.6%8%5.2%0.25%
Jul 202648.4%12.6%21.7%6.5%6.8%3.8%0.17%
Aug 202649.1%15.5%18%6.6%6.9%3.7%0.26%
Sep 202651.8%13.7%10.4%10.4%8.9%4.7%0.27%

How has the Fetch! Pet Care and Wag comparison changed over the last 12 months?

3 findings
  • Fetch! Pet Care was ahead of Wag in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Fetch! Pet Care’s share of searches among dog walking apps worldwide moved from 9.3% to 8.9%, and its estimated monthly branded searches moved from 8.6K to 8.5K.
  • Across the 12 months ending September 2026, Wag’s share of searches among dog walking apps worldwide moved from 7.9% to 4.7%, and its estimated monthly branded searches moved from 7.3K to 4.5K.

How did search popularity change for dog walking apps worldwide in September 2026?

3 changes

  1. In September 2026, PetBacker overtook Fetch! Pet Care to rank 4th among dog walking apps worldwide, with 10.4% of the searches.

  2. In September 2026, Fetch! Pet Care gained share of searches among dog walking apps worldwide, from 6.9% to 8.9%.

  3. In September 2026, Wag gained share of searches among dog walking apps worldwide, from 3.7% to 4.7%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Fetch! Pet Care’s and Wag’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fetch! Pet Care

2 branded search terms

  • fetch dog walking
  • fetch pet care

Wag

2 branded search terms

  • wag app
  • wag dog walking

How the Brand Demand Index is measured

Other head-to-heads among dog walking apps

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free