Julius-K9 vs Ruffwear:Which is searched more?
In September 2026, Ruffwear had more branded searches than Julius-K9 among dog harnesses worldwide. Ruffwear had about 89,300 branded searches, while Julius-K9 had 30,200. Ruffwear made up 40.4% of all dog harness searches we track, and Julius-K9 accounted for 13.6%. These are worldwide searches for English-language branded terms.
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Is Julius-K9 or Ruffwear more popular in search?
Compare the brands people buy dog harnesses from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Ruffwear, Julius-K9. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ruffwear | Halti | Julius-K9 | PetSafe | KONG | Kurgo | Puppia | Rabbitgoo | Joyride Harness | 2 Hounds Design | Wild One |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.6% | 23.6% | 16.6% | 8.9% | 5.4% | 2.4% | 2% | 1.3% | 1.3% | 1.1% | 0.72% |
| Nov 2025 | 42.8% | 23.6% | 14.2% | 7.4% | 4.6% | 1.7% | 1.7% | 1.1% | 1.4% | 0.73% | 0.73% |
| Dec 2025 | 41.6% | 22.5% | 15.3% | 7.7% | 4.4% | 2% | 2% | 1.6% | 1.3% | 0.71% | 0.85% |
| Jan 2026 | 39.1% | 25.5% | 14.2% | 8.7% | 4.1% | 2.2% | 1.8% | 1.5% | 1.2% | 0.79% | 0.79% |
| Feb 2026 | 38.8% | 24.8% | 14.8% | 8.1% | 4.9% | 2.7% | 1.8% | 1.4% | 1.2% | 0.93% | 0.79% |
| Mar 2026 | 41% | 21.2% | 14.9% | 8.3% | 6% | 2.2% | 1.8% | 1.8% | 1.2% | 0.97% | 0.77% |
| Apr 2026 | 42.8% | 19% | 15.6% | 8.4% | 5.1% | 2.3% | 1.9% | 1.9% | 1.2% | 1% | 0.8% |
| May 2026 | 43.4% | 19.3% | 14.7% | 8.5% | 5.2% | 2.3% | 1.9% | 1.9% | 1.2% | 0.81% | 0.81% |
| Jun 2026 | 43.9% | 19.3% | 13.6% | 9% | 5.4% | 2.4% | 1.6% | 2% | 1.3% | 0.72% | 0.72% |
| Jul 2026 | 45.3% | 18.7% | 13.1% | 8.7% | 5.3% | 2.3% | 1.9% | 1.9% | 1.3% | 0.7% | 0.83% |
| Aug 2026 | 43.4% | 18.8% | 15.4% | 8.3% | 5% | 2.7% | 1.8% | 1.8% | 1.2% | 0.79% | 0.67% |
| Sep 2026 | 40.4% | 23.8% | 13.6% | 8.9% | 5.5% | 2% | 1.6% | 1.6% | 1.3% | 0.72% | 0.59% |
How has the Julius-K9 and Ruffwear comparison changed over the last 12 months?
3 findings
- Ruffwear was ahead of Julius-K9 in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Julius-K9’s share of searches among dog harnesses worldwide moved from 16.6% to 13.6%, and its estimated monthly branded searches moved from 37K to 30.2K.
- Across the 12 months ending September 2026, Ruffwear’s share of searches among dog harnesses worldwide moved from 36.6% to 40.4%, and its estimated monthly branded searches moved from 81.5K to 89.3K.
How did search popularity change for dog harnesses worldwide in September 2026?
2 changes
In September 2026, Ruffwear lost share of searches among dog harnesses worldwide, from 43.4% to 40.4%.
In September 2026, Julius-K9 lost share of searches among dog harnesses worldwide, from 15.4% to 13.6%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Julius-K9’s and Ruffwear’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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