Halti vs KONG:Which is searched more?
In September 2026, KONG had more branded searches than Halti among dog harness brands worldwide. KONG was estimated to have 64.3K branded searches compared to Halti’s 40.5K, and held a 52.3% Share of Search versus Halti’s 33%. These are worldwide searches for English-language branded terms.
Follow Halti vs KONG and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Halti or KONG?
Compare the dog harness brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for KONG, Halti. The figures are in the table below the chart.
View monthly share of search table
| Month | KONG | Halti | Julius-K9 |
|---|---|---|---|
| Oct 2025 | 55.6% | 28.7% | 15.7% |
| Nov 2025 | 60.2% | 27.5% | 12.3% |
| Dec 2025 | 67.8% | 20.8% | 11.4% |
| Jan 2026 | 60.2% | 27.5% | 12.3% |
| Feb 2026 | 60.2% | 27.5% | 12.3% |
| Mar 2026 | 59.5% | 26.2% | 14.3% |
| Apr 2026 | 57.7% | 25.3% | 17% |
| May 2026 | 53.8% | 27.7% | 18.6% |
| Jun 2026 | 55.7% | 28.7% | 15.7% |
| Jul 2026 | 56.9% | 27.9% | 15.2% |
| Aug 2026 | 58.7% | 24.7% | 16.6% |
| Sep 2026 | 52.3% | 33% | 14.7% |
How has the Halti and KONG comparison changed over the last 12 months?
3 findings
- KONG was ahead of Halti in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Halti’s estimated Share of Search among dog harness brands worldwide moved from 28.7% to 33%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 12 months ending September 2026, KONG’s estimated Share of Search among dog harness brands worldwide moved from 55.6% to 52.3%, and its estimated monthly branded searches moved from 78.6K to 64.3K.
How did search popularity change for dog harness brands worldwide in September 2026?
2 changes
In September 2026, Halti gained estimated Share of Search among dog harness brands worldwide, from 24.7% to 33%.
In September 2026, KONG lost estimated Share of Search among dog harness brands worldwide, from 58.7% to 52.3%.
Other head-to-heads among dog harness brands
How each brand is measured
Brandwave collects information about searches that people make online using Halti’s and KONG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.