K9 Sport Sack vs Outward Hound:Which is searched more?
In September 2026, K9 Sport Sack had more branded searches than Outward Hound among dog backpack brands worldwide. K9 Sport Sack had about 9,900 branded searches, while Outward Hound had 8,100. K9 Sport Sack made up 11.2% of all dog backpack brand searches we track, and Outward Hound accounted for 9.2%. These are worldwide searches for English-language branded terms.
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Is K9 Sport Sack or Outward Hound more popular in search?
Compare the dog backpack brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for K9 Sport Sack, Outward Hound. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ruffwear | K9 Sport Sack | Outward Hound | Kurgo | Mountainsmith |
|---|---|---|---|---|---|
| Oct 2025 | 67.6% | 11.1% | 9.1% | 7.4% | 4.9% |
| Nov 2025 | 77.9% | 5.7% | 7% | 5.7% | 3.8% |
| Dec 2025 | 65% | 5.8% | 19.5% | 5.8% | 3.9% |
| Jan 2026 | 71.2% | 7.8% | 9.5% | 6.3% | 5.2% |
| Feb 2026 | 71.2% | 7.8% | 9.5% | 6.4% | 5.2% |
| Mar 2026 | 71.2% | 9.5% | 7.8% | 6.3% | 5.2% |
| Apr 2026 | 70.3% | 11.5% | 7.7% | 6.3% | 4.2% |
| May 2026 | 68% | 13.6% | 7.4% | 6.1% | 5% |
| Jun 2026 | 68.6% | 13.7% | 7.5% | 6.1% | 4.1% |
| Jul 2026 | 68% | 13.6% | 7.4% | 6.1% | 5% |
| Aug 2026 | 69.7% | 11.4% | 7.6% | 6.2% | 5.1% |
| Sep 2026 | 68.5% | 11.2% | 9.2% | 6.1% | 5% |
How has the K9 Sport Sack and Outward Hound comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Outward Hound took it in November 2025, K9 Sport Sack took it in March 2026.
- Across the 12 months ending September 2026, K9 Sport Sack’s share of searches among dog backpack brands worldwide moved from 11.1% to 11.2%, and its estimated monthly branded searches held steady at 9.9K.
- Across the 12 months ending September 2026, Outward Hound’s share of searches among dog backpack brands worldwide moved from 9.1% to 9.2%, and its estimated monthly branded searches held steady at 8.1K.
How did search popularity change for dog backpack brands worldwide in September 2026?
2 changes
In September 2026, Outward Hound gained share of searches among dog backpack brands worldwide, from 7.6% to 9.2%.
K9 Sport Sack’s share of searches among dog backpack brands worldwide has lost ground for 3 months in a row, from 13.7% to 11.2% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using K9 Sport Sack’s and Outward Hound’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
K9 Sport Sack
1 branded search term
- k9 sport sack
Outward Hound
1 branded search term
- outward hound
Other head-to-heads among dog backpack brands
Ruffwear vs K9 Sport Sack: compare search popularity- Ruffwear vs Outward Hound: compare search popularity
Ruffwear vs Kurgo: compare search popularity
Ruffwear vs Mountainsmith: compare search popularity- K9 Sport Sack vs Kurgo: compare search popularity
- K9 Sport Sack vs Mountainsmith: compare search popularity
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