Brandwave

How popular isK9 Sport Sack?

In September 2026, people searched for K9 Sport Sack by name about 9,900 times worldwide, about the same as the previous year. These searches made up 11.2% of all global dog backpack brand searches, placing K9 Sport Sack second out of five brands. When we asked both ChatGPT and Google AI Overviews about dog backpack brands, K9 Sport Sack appeared in four of the five answers and was the second most recommended of the five.

Search and AI answers in September 2026

K9 Sport Sack is the second most searched of 5 competitors and the second most recommended in AI answers.

  1. RuffwearShare of searches 68.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. K9 Sport SackShare of searches 11.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. Outward HoundShare of searches 9.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. KurgoShare of searches 6.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. MountainsmithShare of searches 5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
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Top dog backpack brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, K9 Sport Sack was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. K9 Sport Sack is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ruffwear1st
  2. K9 Sport Sack2nd
  3. Kurgo3rd
  4. Mountainsmith4th
  5. Outward Hound5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ruffwear5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kurgo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • K9 Sport Sack4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mountainsmith4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Outward Hound1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dog backpack brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which dog backpack brands compete with K9 Sport Sack?

K9 Sport Sack against dog backpack brands worldwide, by month

Share of searches by month for Ruffwear, K9 Sport Sack, Outward Hound, Kurgo, Mountainsmith. The figures are in the table below the chart.

View monthly share of searches table
MonthRuffwearK9 Sport SackOutward HoundKurgoMountainsmith
Oct 202567.6%11.1%9.1%7.4%4.9%
Nov 202577.9%5.7%7%5.7%3.8%
Dec 202565%5.8%19.5%5.8%3.9%
Jan 202671.2%7.8%9.5%6.3%5.2%
Feb 202671.2%7.8%9.5%6.4%5.2%
Mar 202671.2%9.5%7.8%6.3%5.2%
Apr 202670.3%11.5%7.7%6.3%4.2%
May 202668%13.6%7.4%6.1%5%
Jun 202668.6%13.7%7.5%6.1%4.1%
Jul 202668%13.6%7.4%6.1%5%
Aug 202669.7%11.4%7.6%6.2%5.1%
Sep 202668.5%11.2%9.2%6.1%5%

  1. 1.Ruffwear

    68.5%

    Held 1st. 60.5K estimated branded searches, -18.2% vs prior month. Share -1.2 points.

  2. 2.K9 Sport Sack

    11.2%

    Held 2nd. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  3. 3.Outward Hound

    9.2%

    Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share +1.5 points.

  4. 4.Kurgo

    6.1%

    Held 4th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  5. 5.Mountainsmith

    5%

    Held 5th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

Compare popularity between K9 Sport Sack and its closest rivals

Every comparison with K9 Sport Sack

4 comparisons

How has branded search demand for K9 Sport Sack changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for K9 Sport Sack worldwide held steady at 9.9K.
  • Across the 12 months ending September 2026, K9 Sport Sack’s share of searches among dog backpack brands worldwide peaked at 13.7% in June 2026 and was lowest at 5.7% in November 2025.

How did search popularity change for dog backpack brands worldwide in September 2026?

4 changes

  1. In September 2026, Outward Hound gained share of searches among dog backpack brands worldwide, from 7.6% to 9.2%.

  2. In September 2026, Ruffwear lost share of searches among dog backpack brands worldwide, from 69.7% to 68.5%.

  3. K9 Sport Sack’s share of searches among dog backpack brands worldwide has lost ground for 3 months in a row, from 13.7% to 11.2% in September 2026.

  4. Estimated monthly branded searches for Kurgo worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

How are K9 Sport Sack’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using K9 Sport Sack’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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