Brandwave

Audio-Technica vs Reloop:Which is more popular?

In September 2026, Audio-Technica had more branded searches than Reloop among DJ headphone brands worldwide. Audio-Technica had about 246,000 branded searches, while Reloop had 17,700. Audio-Technica made up 50% of all DJ headphone brand searches we track, and Reloop accounted for 3.6%. When we asked ChatGPT and Google AI Overviews about DJ headphone brands, Audio-Technica appeared in one of the five answers and Reloop in none.

Among DJ headphone brands worldwide in September 2026

Who do people search for more?

Audio-Technica, about 14 searches for every 1 for Reloop

Audio-Technica 246K searchesReloop 17.7K searches

Who does AI mention more?

Audio-Technica, mentioned in 1 of 5 answers, Reloop in 0

Audio-Technica in 1 of 5Reloop in 0 of 5

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Top DJ headphone brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Audio-Technica was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Reloop did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sennheiser1st
  2. Pioneer DJ2nd
  3. AIAIAI3rd
  4. V-Moda4th
  5. Audio-Technica5th
  6. Allen & Heath–
  7. Reloop–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pioneer DJ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AIAIAI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sennheiser5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • V-Moda2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Audio-Technica1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Allen & Heath0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Reloop0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about DJ headphone brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Audio-Technica or Reloop more popular in search?

This chart shows how often people search Google for Audio-Technica and Reloop by name. Each line represents a brand's share of searches for all seven DJ headphone brands we track, month by month, from English-language searches worldwide.

Audio-Technica and Reloop among DJ headphone brands worldwide, by month

Share of searches by month for Audio-Technica, Reloop. The figures are in the table below the chart.

View monthly share of searches table
MonthAudio-TechnicaPioneer DJAIAIAIAllen & HeathReloopV-ModaSennheiser
Oct 202552.8%28.9%5.8%7.1%2.8%1.7%0.88%
Nov 202556.7%25.4%6.2%6.2%2.8%1.9%0.79%
Dec 202557.9%26%5.2%5.2%3%1.9%0.81%
Jan 202657.3%25.7%5.2%6.3%3.3%1.5%0.65%
Feb 202650.6%27.8%6.8%8.3%3.6%2%0.86%
Mar 202649.7%27.3%8.2%8.2%3.8%2%0.85%
Apr 202649.8%27.3%8.2%8.2%3.7%2%0.85%
May 202649.8%27.3%8.2%8.2%3.7%2%0.83%
Jun 202651.8%28.4%7%7%3.3%1.7%0.86%
Jul 202647.1%25.9%7.8%6.3%10.6%1.6%0.76%
Aug 202650%27.5%8.2%6.7%5.1%1.6%0.83%
Sep 202650%27.4%8.2%8.2%3.6%1.6%0.83%

How has the Audio-Technica and Reloop comparison changed over the last 12 months?

3 findings
  • Audio-Technica was ahead of Reloop in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Audio-Technica’s share of searches among DJ headphone brands worldwide moved from 52.8% to 50%, and its estimated monthly branded searches moved from 301K to 246K.
  • Across the 12 months ending September 2026, Reloop’s share of searches among DJ headphone brands worldwide moved from 2.8% to 3.6%, and its estimated monthly branded searches moved from 15.7K to 17.7K.

How did search popularity change for DJ headphone brands worldwide in September 2026?

2 changes
  1. In September 2026, Reloop lost share of searches among DJ headphone brands worldwide, from 5.1% to 3.6%.

  2. Estimated monthly branded searches for Audio-Technica worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Audio-Technica’s and Reloop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Audio-Technica

1 branded search term

  • audio-technica

Reloop

4 branded search terms

  • reloop
  • reloop buddy
  • reloop spin
  • reloop turntables

How the Brand Demand Index is measured

Other head-to-heads among DJ headphone brands

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