Maxwell & Williams vs Royal Doulton:Which is searched more?
In September 2026, Royal Doulton had more branded searches than Maxwell & Williams among dinner set brands worldwide. Royal Doulton was estimated to have 40.5K branded searches compared to Maxwell & Williams’ 18.1K, and held a 19.9% Share of Search versus Maxwell & Williams’ 8.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Maxwell & Williams or Royal Doulton?
Compare the dinner set brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Royal Doulton, Maxwell & Williams. The figures are in the table below the chart.
View monthly share of search table
| Month | Corelle | Wedgwood | Royal Doulton | Denby | Maxwell & Williams | Ecology |
|---|---|---|---|---|---|---|
| Oct 2025 | 25.7% | 25.7% | 21.1% | 17.2% | 9.4% | 0.82% |
| Nov 2025 | 31.1% | 20.8% | 20.8% | 17% | 9.3% | 1% |
| Dec 2025 | 24.3% | 24.3% | 19.8% | 19.8% | 10.8% | 0.97% |
| Jan 2026 | 27% | 22.1% | 22.1% | 18.1% | 9.9% | 0.89% |
| Feb 2026 | 29.2% | 23.9% | 19.6% | 16% | 10.7% | 0.64% |
| Mar 2026 | 19.9% | 19.9% | 16.3% | 36.1% | 7.3% | 0.54% |
| Apr 2026 | 19.3% | 15.8% | 15.8% | 43% | 5.8% | 0.52% |
| May 2026 | 21.9% | 21.9% | 14.7% | 32.8% | 8% | 0.59% |
| Jun 2026 | 21.3% | 17.4% | 14.2% | 38.6% | 7.8% | 0.68% |
| Jul 2026 | 28.7% | 23.5% | 19.2% | 19.2% | 8.6% | 0.92% |
| Aug 2026 | 24.1% | 24.1% | 19.7% | 24.1% | 7.2% | 0.77% |
| Sep 2026 | 29.8% | 24.3% | 19.9% | 16.3% | 8.9% | 0.82% |
How has the Maxwell & Williams and Royal Doulton comparison changed over the last 12 months?
3 findings
- Royal Doulton was ahead of Maxwell & Williams in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Maxwell & Williams’ estimated Share of Search among dinner set brands worldwide moved from 9.4% to 8.9%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 12 months ending September 2026, Royal Doulton’s estimated Share of Search among dinner set brands worldwide moved from 21.1% to 19.9%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
How did search popularity change for dinner set brands worldwide in September 2026?
2 changes
In September 2026, Maxwell & Williams gained estimated Share of Search among dinner set brands worldwide, from 7.2% to 8.9%.
Royal Doulton’s estimated Share of Search among dinner set brands worldwide has gained ground for 3 months in a row, from 14.2% to 19.9% in September 2026.
Other head-to-heads among dinner set brands
How each brand is measured
Brandwave collects information about searches that people make online using Maxwell & Williams’ and Royal Doulton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Maxwell & Williams
1 branded search term
- maxwell williams
Royal Doulton
1 branded search term
- royal doulton
Put your own brand in this comparison
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