Muck Rack vs Prowly:Which is more popular?
In September 2026, Muck Rack had more branded searches than Prowly among digital PR outreach platforms worldwide. Muck Rack had about 40,600 branded searches, while Prowly had 2,420. Muck Rack made up 60% of all digital PR outreach platform searches we track, and Prowly accounted for 3.6%. When we asked ChatGPT and Google AI Overviews about digital PR outreach platforms, both Muck Rack and Prowly appeared in all five answers. Muck Rack was mentioned before Prowly in every answer.
Who do people search for more?
Muck Rack, about 17 searches for every 1 for Prowly
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Muck Rack, named ahead of Prowly in every answer
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Top digital PR outreach platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Muck Rack and Prowly showed up in all five answers. Muck Rack was listed before Prowly in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Muck Rack1st
BuzzStream2nd
Prowly3rd
Pitchbox4th
Qwoted5th
Respona6th
JustReachOut7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Muck Rack5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Prowly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- BuzzStream4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Qwoted2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pitchbox2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Respona1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- JustReachOut1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about digital PR outreach platforms
5 answers
Asked ChatGPT
“Which digital PR outreach platform should I use?”
Asked ChatGPT
“What are the best digital PR outreach platforms?”
Asked ChatGPT
“What's the best digital PR outreach platform for a PR team?”
Searched Google, AI Overview
“digital pr outreach platforms”
Searched Google, AI Overview
“best pr outreach tool”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Muck Rack or Prowly more popular in search?
This chart shows how often people search Google for Muck Rack and Prowly by name. Each line represents a brand's share of searches for all seven digital PR outreach platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Muck Rack, Prowly. The figures are in the table below the chart.
View monthly share of searches table
| Month | Muck Rack | Qwoted | BuzzStream | Prowly | Pitchbox | Respona | JustReachOut |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 59% | 21.5% | 6.4% | 7.9% | 2.8% | 1.9% | 0.58% |
| Nov 2025 | 54.3% | 24.2% | 7.2% | 8.9% | 2.6% | 2.1% | 0.65% |
| Dec 2025 | 57% | 25.5% | 6.2% | 6.2% | 2.8% | 1.7% | 0.57% |
| Jan 2026 | 60.8% | 22.2% | 5.4% | 6.7% | 2.8% | 1.5% | 0.6% |
| Feb 2026 | 61.6% | 22.5% | 5.5% | 5.5% | 2.4% | 2% | 0.61% |
| Mar 2026 | 59% | 21.5% | 7.8% | 6.5% | 2.3% | 2.3% | 0.58% |
| Apr 2026 | 61.5% | 22.5% | 5.5% | 5.5% | 2.4% | 2% | 0.62% |
| May 2026 | 53.9% | 29.4% | 7.2% | 4.8% | 2.1% | 2.1% | 0.54% |
| Jun 2026 | 56.8% | 25.4% | 9.2% | 4.1% | 1.8% | 2.2% | 0.38% |
| Jul 2026 | 57.6% | 25.7% | 7.7% | 4.1% | 1.8% | 2.7% | 0.38% |
| Aug 2026 | 60% | 26.8% | 5.3% | 3.6% | 1.9% | 1.9% | 0.4% |
| Sep 2026 | 60% | 26.8% | 5.3% | 3.6% | 1.9% | 1.9% | 0.49% |
How has the Muck Rack and Prowly comparison changed over the last 12 months?
3 findings
- Muck Rack was ahead of Prowly in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Muck Rack’s share of searches among digital PR outreach platforms worldwide moved from 59% to 60%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 12 months ending September 2026, Prowly’s share of searches among digital PR outreach platforms worldwide moved from 7.9% to 3.6%, and its estimated monthly branded searches moved from 5.4K to 2.4K.
How did search popularity change for digital PR outreach platforms worldwide in September 2026?
1 change
Estimated monthly branded searches for Prowly worldwide fell 55.4% over 12 measured months, from 5.4K to 2.4K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Muck Rack’s and Prowly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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