BuzzStream vs Muck Rack:Which is more popular?
In September 2026, Muck Rack had more branded searches than BuzzStream among digital PR outreach platforms worldwide. Muck Rack had about 40,600 branded searches, while BuzzStream had 3,600. Muck Rack made up 60% of all digital PR outreach platform searches we track, and BuzzStream accounted for 5.3%. When we asked ChatGPT and Google AI Overviews about digital PR outreach platforms, Muck Rack appeared in all five answers and BuzzStream in four. Muck Rack was mentioned before BuzzStream in four out of five answers.
Who do people search for more?
Muck Rack, about 11 searches for every 1 for BuzzStream
Who does AI mention more?
Muck Rack, mentioned in every answer we collected
Who does AI recommend more?
Muck Rack, named ahead of BuzzStream in 4 of 5 answers
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Top digital PR outreach platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Muck Rack appeared in all five answers. BuzzStream was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Muck Rack was listed before BuzzStream in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Muck Rack1st
BuzzStream2nd
Prowly3rd
Pitchbox4th
Qwoted5th
Respona6th
JustReachOut7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Muck Rack5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Prowly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- BuzzStream4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Qwoted2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pitchbox2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Respona1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- JustReachOut1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about digital PR outreach platforms
5 answers
Asked ChatGPT
“Which digital PR outreach platform should I use?”
Asked ChatGPT
“What are the best digital PR outreach platforms?”
Asked ChatGPT
“What's the best digital PR outreach platform for a PR team?”
Searched Google, AI Overview
“digital pr outreach platforms”
Searched Google, AI Overview
“best pr outreach tool”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is BuzzStream or Muck Rack more popular in search?
This chart shows how often people search Google for BuzzStream and Muck Rack by name. Each line represents a brand's share of searches for all seven digital PR outreach platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Muck Rack, BuzzStream. The figures are in the table below the chart.
View monthly share of searches table
| Month | Muck Rack | Qwoted | BuzzStream | Prowly | Pitchbox | Respona | JustReachOut |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 59% | 21.5% | 6.4% | 7.9% | 2.8% | 1.9% | 0.58% |
| Nov 2025 | 54.3% | 24.2% | 7.2% | 8.9% | 2.6% | 2.1% | 0.65% |
| Dec 2025 | 57% | 25.5% | 6.2% | 6.2% | 2.8% | 1.7% | 0.57% |
| Jan 2026 | 60.8% | 22.2% | 5.4% | 6.7% | 2.8% | 1.5% | 0.6% |
| Feb 2026 | 61.6% | 22.5% | 5.5% | 5.5% | 2.4% | 2% | 0.61% |
| Mar 2026 | 59% | 21.5% | 7.8% | 6.5% | 2.3% | 2.3% | 0.58% |
| Apr 2026 | 61.5% | 22.5% | 5.5% | 5.5% | 2.4% | 2% | 0.62% |
| May 2026 | 53.9% | 29.4% | 7.2% | 4.8% | 2.1% | 2.1% | 0.54% |
| Jun 2026 | 56.8% | 25.4% | 9.2% | 4.1% | 1.8% | 2.2% | 0.38% |
| Jul 2026 | 57.6% | 25.7% | 7.7% | 4.1% | 1.8% | 2.7% | 0.38% |
| Aug 2026 | 60% | 26.8% | 5.3% | 3.6% | 1.9% | 1.9% | 0.4% |
| Sep 2026 | 60% | 26.8% | 5.3% | 3.6% | 1.9% | 1.9% | 0.49% |
How has the BuzzStream and Muck Rack comparison changed over the last 12 months?
3 findings
- Muck Rack was ahead of BuzzStream in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BuzzStream’s share of searches among digital PR outreach platforms worldwide moved from 6.4% to 5.3%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
- Across the 12 months ending September 2026, Muck Rack’s share of searches among digital PR outreach platforms worldwide moved from 59% to 60%, and its estimated monthly branded searches held steady at 40.5K.
How did search popularity change for digital PR outreach platforms worldwide in September 2026?
1 change
BuzzStream’s share of searches among digital PR outreach platforms worldwide has lost ground for 3 months in a row, from 9.2% to 5.3% in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using BuzzStream’s and Muck Rack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BuzzStream
1 branded search term
- buzzstream
Muck Rack
2 branded search terms
- muck rack
- muck rack pr
Other head-to-heads among digital PR outreach platforms
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