Development board brands:Which are most popular?

Name: Development board brands: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Raspberry Pi was the most searched development board brand worldwide, accounting for 31.3% of all searches among the ten brands tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Raspberry Pi showed up in every answer. Arduino was recommended most often, coming first in two out of three responses that gave a list.

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Top development board brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Raspberry Pi appeared every time. Arduino was recommended most often, coming first in two out of three answers that gave a list. Raspberry Pi was second, and Espressif was third. micro:bit, which ranked fourth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Raspberry Pi	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Arduino	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Espressif	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
SparkFun	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
BeagleBone	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
micro:bit	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
STM32	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Seeed Studio	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Adafruit	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Teensy	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Raspberry Pi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Arduino4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Espressif3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SparkFun1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BeagleBone1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
micro:bit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
STM320 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Seeed Studio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Adafruit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Teensy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about development board brands

5 answers

Asked ChatGPT
“Which microcontroller board should I start with?”
1. 1Arduino
2. 2Espressif
3. 3Raspberry Pi
Asked ChatGPT
“What are the best alternatives to Raspberry Pi?”
1. 1Raspberry Pi
2. 2Espressif
3. 3Arduino
Asked ChatGPT
“What's the best development board for electronics projects?”
1. 1Arduino
2. 2Espressif
3. 3Raspberry Pi
Searched Google, AI Overview
“microcontroller”
1. 1Raspberry Pi
2. 2Arduino
3. 3SparkFun
Searched Google, AI Overview
“single board computer”
1. 1Raspberry Pi
2. 2BeagleBone

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Which development board brands do people search for most?

This chart shows how often people search Google for each development board brand by name. Each line represents a brand's share of searches for all ten development board brands we track, month by month, from English-language searches worldwide.

Share of searches among development board brands worldwide, by month

Month	Raspberry Pi	Arduino	Espressif	micro:bit	STM32	Seeed Studio	Adafruit	SparkFun	Teensy	BeagleBone
Nov 2025	25.8%	29.4%	14.4%	24.1%	2.6%	0.7%	1.8%	0.53%	0.44%	0.24%
Dec 2025	30.5%	28.7%	14.3%	19.3%	3.2%	0.82%	1.7%	0.64%	0.52%	0.28%
Jan 2026	32.5%	25.1%	15.3%	20.7%	2.8%	0.73%	1.5%	0.68%	0.45%	0.25%
Feb 2026	27.8%	26.2%	13.1%	26.2%	2.9%	0.76%	1.6%	0.58%	0.48%	0.26%
Mar 2026	31%	24%	14.4%	24%	2.6%	0.84%	1.8%	0.65%	0.43%	0.29%
Apr 2026	27.4%	25.5%	15.3%	25.5%	2.8%	0.75%	1.5%	0.57%	0.38%	0.25%
May 2026	27.4%	25.5%	15.3%	25.5%	2.8%	0.9%	1.5%	0.57%	0.38%	0.25%
Jun 2026	30.4%	23.3%	17%	23.3%	2.6%	0.82%	1.4%	0.51%	0.42%	0.23%
Jul 2026	31.5%	23.6%	20.7%	15.8%	3.9%	1.2%	1.7%	0.64%	0.52%	0.28%
Aug 2026	31.5%	24.2%	21.2%	16.1%	3.2%	1%	1.5%	0.53%	0.43%	0.29%
Sep 2026	27.8%	25.9%	18.7%	21.3%	2.8%	0.92%	1.3%	0.57%	0.38%	0.26%
Oct 2026	31.3%	23.1%	20.2%	19%	2.5%	1.5%	1.1%	0.51%	0.42%	0.23%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Raspberry Pi	31.3%	1.4M	+26.2%	+3.5 points
2, held 2nd	Arduino	23.1%	1M	0%	-2.8 points
3, moved from 4th to 3rd	Espressif	20.2%	873K	+20.8%	+1.5 pointsmoved from 4th to 3rd
4, moved from 3rd to 4th	micro:bitMicro:bit Educational Foundation	19%	823K	0%	-2.3 pointsmoved from 3rd to 4th
5, held 5th	STM32STMicroelectronics	2.5%	110K	0%	-0.3 points
6, moved from 7th to 6th	Seeed Studio	1.5%	64.9K	+82.8%	+0.6 pointsmoved from 7th to 6th
7, moved from 6th to 7th	Adafruit	1.1%	49.5K	0%	-0.1 pointsmoved from 6th to 7th
8, held 8th	SparkFun	0.51%	22.2K	0%	-0.1 points
9, held 9th	TeensyPJRC	0.42%	18.1K	+22.3%	0 points
10, held 10th	BeagleBoneBeagleBoard.org Foundation	0.23%	9.9K	0%	0 points

1.Raspberry Pi
31.3%
Held 1st. 1.4M estimated branded searches, +26.2% vs prior month. Share +3.5 points.
2.Arduino
23.1%
Held 2nd. 1M estimated branded searches, 0% vs prior month. Share -2.8 points.
3.Espressif
20.2%
Moved from 4th to 3rd. 873K estimated branded searches, +20.8% vs prior month. Share +1.5 points.
4.micro:bit
19%
Moved from 3rd to 4th. 823K estimated branded searches, 0% vs prior month. Share -2.3 points.
5.STM32
2.5%
Held 5th. 110K estimated branded searches, 0% vs prior month. Share -0.3 points.
6.Seeed Studio
1.5%
Moved from 7th to 6th. 64.9K estimated branded searches, +82.8% vs prior month. Share +0.6 points.
7.Adafruit
1.1%
Moved from 6th to 7th. 49.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
8.SparkFun
0.51%
Held 8th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.
9.Teensy
0.42%
Held 9th. 18.1K estimated branded searches, +22.3% vs prior month. Share 0 points.
10.BeagleBone
0.23%
Held 10th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Which brand is most popular in search among development board brands worldwide?

10 brands

In October 2026, Raspberry Pi was the most searched among development board brands worldwide, with an estimated 1.4M branded searches, 31.3% of all searches for the ten tracked by the Brandwave Brand Demand Index. Arduino is in 2nd place, 8.2 percentage points behind at 23.1%.

Global development board brands, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Raspberry Pi	25.8% → 31.3%	32.5%Jan 2026	25.8%Nov 2025	2nd → 1st
Arduino	29.4% → 23.1%	29.4%Nov 2025	23.1%Oct 2026	1st → 2nd
Espressif	14.4% → 20.2%	21.2%Aug 2026	13.1%Feb 2026	4th → 3rd
micro:bit	24.1% → 19%	26.2%Feb 2026	15.8%Jul 2026	3rd → 4th
STM32	2.6% → 2.5%	3.9%Jul 2026	2.5%Oct 2026	5th
Seeed Studio	0.7% → 1.5%	1.5%Oct 2026	0.7%Nov 2025	7th → 6th
Adafruit	1.8% → 1.1%	1.8%Nov 2025	1.1%Oct 2026	6th → 7th
SparkFun	0.53% → 0.51%	0.68%Jan 2026	0.51%Jun 2026	8th
Teensy	0.44% → 0.42%	0.52%Jul 2026	0.38%May 2026	9th
BeagleBone	0.24% → 0.23%	0.29%Aug 2026	0.23%Oct 2026	10th

Each finding as a sentence

Across the 12 months ending October 2026, Raspberry Pi’s share of searches among development board brands worldwide increased from 25.8% to 31.3%.
Across the 12 months ending October 2026, Arduino’s share of searches among development board brands worldwide decreased from 29.4% to 23.1%.
Across the 12 months ending October 2026, Espressif’s share of searches among development board brands worldwide increased from 14.4% to 20.2%.
Across the 12 months ending October 2026, micro:bit’s share of searches among development board brands worldwide decreased from 24.1% to 19%.
Across the 12 months ending October 2026, Seeed Studio’s share of searches among development board brands worldwide increased from 0.7% to 1.5%.
Across the 12 months ending October 2026, Adafruit’s share of searches among development board brands worldwide decreased from 1.8% to 1.1%.
Across the 12 months ending October 2026, Raspberry Pi’s share of searches among development board brands worldwide peaked at 32.5% in January 2026 and was lowest at 25.8% in November 2025.
Across the 12 months ending October 2026, Espressif’s share of searches among development board brands worldwide peaked at 21.2% in August 2026 and was lowest at 13.1% in February 2026.
Across the 12 months ending October 2026, micro:bit’s share of searches among development board brands worldwide peaked at 26.2% in February 2026 and was lowest at 15.8% in July 2026.
Across the 12 months ending October 2026, STM32’s share of searches among development board brands worldwide peaked at 3.9% in July 2026 and was lowest at 2.5% in October 2026.
Across the 12 months ending October 2026, Raspberry Pi rose from 2nd to 1st among development board brands worldwide.
Across the 12 months ending October 2026, Arduino fell from 1st to 2nd among development board brands worldwide.
Across the 12 months ending October 2026, Espressif rose from 4th to 3rd among development board brands worldwide.
Across the 12 months ending October 2026, micro:bit fell from 3rd to 4th among development board brands worldwide.
Across the 12 months ending October 2026, Seeed Studio rose from 7th to 6th among development board brands worldwide.
Across the 12 months ending October 2026, Adafruit fell from 6th to 7th among development board brands worldwide.
Across the 12 months ending October 2026, STM32, SparkFun, Teensy and BeagleBone held steady: their share of searches among development board brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for development board brands worldwide in October 2026?

7 changes

In October 2026, Espressif overtook micro:bit to rank 3rd among development board brands worldwide, with 20.2% of the searches.
In October 2026, Seeed Studio overtook Adafruit to rank 6th among development board brands worldwide, with 1.5% of the searches.
In October 2026, Raspberry Pi gained share of searches among development board brands worldwide, from 27.8% to 31.3%.
In October 2026, Arduino lost share of searches among development board brands worldwide, from 25.9% to 23.1%.
In October 2026, micro:bit lost share of searches among development board brands worldwide, from 21.3% to 19%.
STM32’s share of searches among development board brands worldwide has lost ground for 3 months in a row, from 3.9% to 2.5% in October 2026.
Adafruit’s share of searches among development board brands worldwide has lost ground for 3 months in a row, from 1.7% to 1.1% in October 2026.

How are branded searches counted for development board brands?

13 search terms

Each brand's share of searches among development board brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.