Brandwave

Arduino vs Raspberry Pi:Which is more popular?

In October 2026, Raspberry Pi had more branded searches than Arduino among development board brands worldwide. Raspberry Pi had about 1.4 million branded searches, while Arduino had 1 million. Raspberry Pi made up 31.3% of all development board brand searches we track, and Arduino accounted for 23.1%. When we asked ChatGPT and Google AI Overviews about development board brands, Raspberry Pi appeared in all five answers and Arduino in four. Arduino was mentioned before Raspberry Pi in two out of three answers.

Among development board brands worldwide in October 2026

Who do people search for more?

Raspberry Pi, about 36% more searches than Arduino

Raspberry Pi 1.4M searchesArduino 1M searches

Who does AI mention more?

Raspberry Pi, mentioned in every answer we collected

Raspberry Pi in 5 of 5Arduino in 4 of 5

Who does AI recommend more?

Arduino, named ahead of Raspberry Pi in 2 of 3 answers

Arduino first in 2Raspberry Pi first in 1

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Top development board brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Raspberry Pi appeared in all five answers. Arduino was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Arduino was listed before Raspberry Pi in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Arduino1st
  2. Raspberry Pi2nd
  3. Espressif3rd
  4. BeagleBone4th
  5. micro:bit–
  6. STM32–
  7. Seeed Studio–
  8. Adafruit–
  9. SparkFun–
  10. Teensy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Raspberry Pi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Arduino4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Espressif3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SparkFun1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BeagleBone1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • micro:bit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • STM320 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Seeed Studio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Adafruit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Teensy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about development board brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Arduino or Raspberry Pi more popular in search?

This chart shows how often people search Google for Arduino and Raspberry Pi by name. Each line represents a brand's share of searches for all ten development board brands we track, month by month, from English-language searches worldwide.

Arduino and Raspberry Pi among development board brands worldwide, by month

Share of searches by month for Raspberry Pi, Arduino. The figures are in the table below the chart.

View monthly share of searches table
MonthRaspberry PiArduinoEspressifmicro:bitSTM32Seeed StudioAdafruitSparkFunTeensyBeagleBone
Nov 202525.8%29.4%14.4%24.1%2.6%0.7%1.8%0.53%0.44%0.24%
Dec 202530.5%28.7%14.3%19.3%3.2%0.82%1.7%0.64%0.52%0.28%
Jan 202632.5%25.1%15.3%20.7%2.8%0.73%1.5%0.68%0.45%0.25%
Feb 202627.8%26.2%13.1%26.2%2.9%0.76%1.6%0.58%0.48%0.26%
Mar 202631%24%14.4%24%2.6%0.84%1.8%0.65%0.43%0.29%
Apr 202627.4%25.5%15.3%25.5%2.8%0.75%1.5%0.57%0.38%0.25%
May 202627.4%25.5%15.3%25.5%2.8%0.9%1.5%0.57%0.38%0.25%
Jun 202630.4%23.3%17%23.3%2.6%0.82%1.4%0.51%0.42%0.23%
Jul 202631.5%23.6%20.7%15.8%3.9%1.2%1.7%0.64%0.52%0.28%
Aug 202631.5%24.2%21.2%16.1%3.2%1%1.5%0.53%0.43%0.29%
Sep 202627.8%25.9%18.7%21.3%2.8%0.92%1.3%0.57%0.38%0.26%
Oct 202631.3%23.1%20.2%19%2.5%1.5%1.1%0.51%0.42%0.23%

How has branded search for Arduino and Raspberry Pi changed worldwide over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending October 2026: Raspberry Pi took it in December 2025.
  • Across the 12 months ending October 2026, Arduino’s share of searches among development board brands worldwide moved from 29.4% to 23.1%, and its estimated monthly branded searches moved from 1.2M to 1M.
  • Across the 12 months ending October 2026, Raspberry Pi’s share of searches among development board brands worldwide moved from 25.8% to 31.3%, and its estimated monthly branded searches moved from 1.1M to 1.4M.

How did search popularity change for development board brands worldwide in October 2026?

2 changes

  1. In October 2026, Raspberry Pi gained share of searches among development board brands worldwide, from 27.8% to 31.3%.

  2. In October 2026, Arduino lost share of searches among development board brands worldwide, from 25.9% to 23.1%.

How are Arduino’s and Raspberry Pi’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Arduino’s and Raspberry Pi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Arduino

1 branded search term

  • arduino

Raspberry Pi

2 branded search terms

  • raspberry pi
  • raspberry pi pico

How the Brand Demand Index is measured

Other head-to-heads among development board brands

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