Brandwave

How popular isArduino?

In October 2026, people searched for Arduino by name about 1 million times worldwide, an 18% decrease from the previous year. These searches made up 23.1% of all global development board brand searches, placing Arduino second out of ten brands. When we asked both ChatGPT and Google AI Overviews about development board brands, Arduino appeared in four of the five answers and was the most recommended of the ten.

Search and AI answers in October 2026

Arduino is the second most searched of 10 competitors and the most recommended in the AI answers we collected.

  1. Raspberry PiShare of searches 31.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. ArduinoShare of searches 23.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. EspressifShare of searches 20.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. micro:bitShare of searches 19%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. STM32Share of searches 2.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top development board brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Arduino was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Arduino is the most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Arduino1st
  2. Raspberry Pi2nd
  3. Espressif3rd
  4. BeagleBone4th
  5. micro:bit–
  6. STM32–
  7. Seeed Studio–
  8. Adafruit–
  9. SparkFun–
  10. Teensy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Raspberry Pi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Arduino4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Espressif3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SparkFun1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BeagleBone1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • micro:bit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • STM320 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Seeed Studio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Adafruit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Teensy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about development board brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

How often do people search for Arduino compared with other development board brands worldwide?

Arduino against development board brands worldwide, by month

Share of searches by month for Raspberry Pi, Arduino, Espressif, micro:bit, STM32. The figures are in the table below the chart.

View monthly share of searches table
MonthRaspberry PiArduinoEspressifmicro:bitSTM32Seeed StudioAdafruitSparkFunTeensyBeagleBone
Nov 202525.8%29.4%14.4%24.1%2.6%0.7%1.8%0.53%0.44%0.24%
Dec 202530.5%28.7%14.3%19.3%3.2%0.82%1.7%0.64%0.52%0.28%
Jan 202632.5%25.1%15.3%20.7%2.8%0.73%1.5%0.68%0.45%0.25%
Feb 202627.8%26.2%13.1%26.2%2.9%0.76%1.6%0.58%0.48%0.26%
Mar 202631%24%14.4%24%2.6%0.84%1.8%0.65%0.43%0.29%
Apr 202627.4%25.5%15.3%25.5%2.8%0.75%1.5%0.57%0.38%0.25%
May 202627.4%25.5%15.3%25.5%2.8%0.9%1.5%0.57%0.38%0.25%
Jun 202630.4%23.3%17%23.3%2.6%0.82%1.4%0.51%0.42%0.23%
Jul 202631.5%23.6%20.7%15.8%3.9%1.2%1.7%0.64%0.52%0.28%
Aug 202631.5%24.2%21.2%16.1%3.2%1%1.5%0.53%0.43%0.29%
Sep 202627.8%25.9%18.7%21.3%2.8%0.92%1.3%0.57%0.38%0.26%
Oct 202631.3%23.1%20.2%19%2.5%1.5%1.1%0.51%0.42%0.23%

  1. 1.Raspberry Pi

    31.3%

    Held 1st. 1.4M estimated branded searches, +26.2% vs prior month. Share +3.5 points.

  2. 2.Arduino

    23.1%

    Held 2nd. 1M estimated branded searches, 0% vs prior month. Share -2.8 points.

  3. 3.Espressif

    20.2%

    Moved from 4th to 3rd. 873K estimated branded searches, +20.8% vs prior month. Share +1.5 points.

  4. 4.micro:bit

    19%

    Moved from 3rd to 4th. 823K estimated branded searches, 0% vs prior month. Share -2.3 points.

  5. 5.STM32

    2.5%

    Held 5th. 110K estimated branded searches, 0% vs prior month. Share -0.3 points.

  6. 6.Seeed Studio

    1.5%

    Moved from 7th to 6th. 64.9K estimated branded searches, +82.8% vs prior month. Share +0.6 points.

  7. 7.Adafruit

    1.1%

    Moved from 6th to 7th. 49.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.SparkFun

    0.51%

    Held 8th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.

  9. 9.Teensy

    0.42%

    Held 9th. 18.1K estimated branded searches, +22.3% vs prior month. Share 0 points.

  10. 10.BeagleBone

    0.23%

    Held 10th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Arduino and its closest rivals

Every comparison with Arduino

9 comparisons

How has branded search demand for Arduino changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Arduino worldwide fell from 1.2M to 1M.
  • Across the 12 months ending October 2026, Arduino’s share of searches among development board brands worldwide decreased from 29.4% to 23.1%.
  • Across the 12 months ending October 2026, Arduino fell from 1st to 2nd among development board brands worldwide.

How did search popularity change for development board brands worldwide in October 2026?

6 changes

  1. In October 2026, Espressif overtook micro:bit to rank 3rd among development board brands worldwide, with 20.2% of the searches.

  2. In October 2026, Seeed Studio overtook Adafruit to rank 6th among development board brands worldwide, with 1.5% of the searches.

  3. In October 2026, Raspberry Pi gained share of searches among development board brands worldwide, from 27.8% to 31.3%.

  4. In October 2026, Arduino lost share of searches among development board brands worldwide, from 25.9% to 23.1%.

  5. In October 2026, micro:bit lost share of searches among development board brands worldwide, from 21.3% to 19%.

  6. STM32’s share of searches among development board brands worldwide has lost ground for 3 months in a row, from 3.9% to 2.5% in October 2026.

How are Arduino’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Arduino’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • arduino

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How the Brand Demand Index is measured

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