Brandwave

Espressif vs Raspberry Pi:Which is more popular?

In October 2026, Raspberry Pi had more branded searches than Espressif among development board brands worldwide. Raspberry Pi had about 1.4 million branded searches, while Espressif had 873,000. Raspberry Pi made up 31.3% of all development board brand searches we track, and Espressif accounted for 20.2%. When we asked ChatGPT and Google AI Overviews about development board brands, Raspberry Pi appeared in all five answers and Espressif in three. Espressif was mentioned before Raspberry Pi in two out of three answers.

Among development board brands worldwide in October 2026

Who do people search for more?

Raspberry Pi, about 55% more searches than Espressif

Raspberry Pi 1.4M searchesEspressif 873K searches

Who does AI mention more?

Raspberry Pi, mentioned in every answer we collected

Raspberry Pi in 5 of 5Espressif in 3 of 5

Who does AI recommend more?

Espressif, named ahead of Raspberry Pi in 2 of 3 answers

Espressif first in 2Raspberry Pi first in 1

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Top development board brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Raspberry Pi appeared in all five answers. Espressif was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Espressif was listed before Raspberry Pi in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Arduino1st
  2. Raspberry Pi2nd
  3. Espressif3rd
  4. BeagleBone4th
  5. micro:bit–
  6. STM32–
  7. Seeed Studio–
  8. Adafruit–
  9. SparkFun–
  10. Teensy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Raspberry Pi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Arduino4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Espressif3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SparkFun1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BeagleBone1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • micro:bit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • STM320 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Seeed Studio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Adafruit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Teensy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about development board brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Espressif or Raspberry Pi more popular in search?

This chart shows how often people search Google for Espressif and Raspberry Pi by name. Each line represents a brand's share of searches for all ten development board brands we track, month by month, from English-language searches worldwide.

Espressif and Raspberry Pi among development board brands worldwide, by month

Share of searches by month for Raspberry Pi, Espressif. The figures are in the table below the chart.

View monthly share of searches table
MonthRaspberry PiArduinoEspressifmicro:bitSTM32Seeed StudioAdafruitSparkFunTeensyBeagleBone
Nov 202525.8%29.4%14.4%24.1%2.6%0.7%1.8%0.53%0.44%0.24%
Dec 202530.5%28.7%14.3%19.3%3.2%0.82%1.7%0.64%0.52%0.28%
Jan 202632.5%25.1%15.3%20.7%2.8%0.73%1.5%0.68%0.45%0.25%
Feb 202627.8%26.2%13.1%26.2%2.9%0.76%1.6%0.58%0.48%0.26%
Mar 202631%24%14.4%24%2.6%0.84%1.8%0.65%0.43%0.29%
Apr 202627.4%25.5%15.3%25.5%2.8%0.75%1.5%0.57%0.38%0.25%
May 202627.4%25.5%15.3%25.5%2.8%0.9%1.5%0.57%0.38%0.25%
Jun 202630.4%23.3%17%23.3%2.6%0.82%1.4%0.51%0.42%0.23%
Jul 202631.5%23.6%20.7%15.8%3.9%1.2%1.7%0.64%0.52%0.28%
Aug 202631.5%24.2%21.2%16.1%3.2%1%1.5%0.53%0.43%0.29%
Sep 202627.8%25.9%18.7%21.3%2.8%0.92%1.3%0.57%0.38%0.26%
Oct 202631.3%23.1%20.2%19%2.5%1.5%1.1%0.51%0.42%0.23%

How has branded search for Espressif and Raspberry Pi changed worldwide over the last 12 months?

3 findings

How did search popularity change for development board brands worldwide in October 2026?

2 changes

  1. In October 2026, Espressif overtook micro:bit to rank 3rd among development board brands worldwide, with 20.2% of the searches.

  2. In October 2026, Raspberry Pi gained share of searches among development board brands worldwide, from 27.8% to 31.3%.

How are Espressif’s and Raspberry Pi’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Espressif’s and Raspberry Pi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Espressif

2 branded search terms

  • esp32
  • espressif

Raspberry Pi

2 branded search terms

  • raspberry pi
  • raspberry pi pico

How the Brand Demand Index is measured

Other head-to-heads among development board brands

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