Brandwave

Govee vs Xiaomi:Which is more popular?

In September 2026, Xiaomi had more branded searches than Govee among desk lamp brands worldwide. Xiaomi had about 7.8 million branded searches, while Govee had 6.1 million. Xiaomi made up 55.3% of all desk lamp brand searches we track, and Govee accounted for 43.5%. When we asked ChatGPT and Google AI Overviews about desk lamp brands, Xiaomi appeared in one of the five answers and Govee in none.

Among desk lamp brands worldwide in September 2026

Who do people search for more?

Xiaomi, about 27% more searches than Govee

Xiaomi 7.8M searchesGovee 6.1M searches

Who does AI mention more?

Xiaomi, mentioned in 1 of 5 answers, Govee in 0

Xiaomi in 1 of 5Govee in 0 of 5

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Top desk lamp brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Xiaomi was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Govee did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. BenQ1st
  2. Anglepoise2nd
  3. OttLite3rd
  4. Philips4th
  5. Xiaomi5th
  6. Lume Cube5th
  7. Govee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BenQ3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OttLite3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Anglepoise2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Xiaomi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lume Cube1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Philips1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Govee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about desk lamp brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Govee or Xiaomi more popular in search?

This chart shows how often people search Google for Govee and Xiaomi by name. Each line represents a brand's share of searches for all seven desk lamp brands we track, month by month, from English-language searches worldwide.

Govee and Xiaomi among desk lamp brands worldwide, by month

Share of searches by month for Xiaomi, Govee. The figures are in the table below the chart.

View monthly share of searches table
MonthXiaomiGoveeBenQAnglepoiseOttLiteLume CubePhilips
Oct 202556.3%42.3%1.1%0.18%0.07%0.07%<0.01%
Nov 202555.9%42.6%1.1%0.19%0.08%0.07%0.01%
Dec 202555.9%42.6%1.1%0.16%0.08%0.07%<0.01%
Jan 202650.7%47.9%1.1%0.19%0.08%0.06%0.01%
Feb 202650.8%47.9%1.1%0.17%0.08%0.06%0.01%
Mar 202650.8%47.9%1.1%0.14%0.06%0.06%<0.01%
Apr 202645.9%52.9%0.95%0.13%0.06%0.06%<0.01%
May 202645.9%52.9%0.95%0.12%0.06%0.06%<0.01%
Jun 202650.5%48.2%1.1%0.12%0.06%0.05%<0.01%
Jul 202655.4%43.1%1.2%0.13%0.07%0.06%0.01%
Aug 202650.5%48.1%1.1%0.15%0.08%0.06%0.01%
Sep 202655.3%43.5%0.96%0.17%0.06%0.05%0.01%

How has the Govee and Xiaomi comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Govee took it in April 2026, Xiaomi took it in June 2026.
  • Across the 12 months ending September 2026, Govee’s share of searches among desk lamp brands worldwide moved from 42.3% to 43.5%, and its estimated monthly branded searches held steady at 6.1M.
  • Across the 12 months ending September 2026, Xiaomi’s share of searches among desk lamp brands worldwide moved from 56.3% to 55.3%, and its estimated monthly branded searches moved from 8.2M to 7.8M.

How did search popularity change for desk lamp brands worldwide in September 2026?

2 changes
  1. In September 2026, Xiaomi gained share of searches among desk lamp brands worldwide, from 50.5% to 55.3%.

  2. In September 2026, Govee lost share of searches among desk lamp brands worldwide, from 48.1% to 43.5%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Govee’s and Xiaomi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Govee

1 branded search term

  • govee

Xiaomi

2 branded search terms

  • xiaomi
  • xiaomi 14

How the Brand Demand Index is measured

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