Brandwave

DataHub vs OpenMetadata:Which is more popular?

In September 2026, DataHub had more branded searches than OpenMetadata among data lineage platforms worldwide. DataHub had about 60,500 branded searches, while OpenMetadata had 22,200. DataHub made up 29.9% of all data lineage platform searches we track, and OpenMetadata accounted for 11%. When we asked ChatGPT and Google AI Overviews about data lineage platforms, both DataHub and OpenMetadata appeared in all five answers. DataHub was mentioned before OpenMetadata in every answer.

Among data lineage platforms worldwide in September 2026

Who do people search for more?

DataHub, about 3 searches for every 1 for OpenMetadata

DataHub 60.5K searchesOpenMetadata 22.2K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

DataHub in 5 of 5OpenMetadata in 5 of 5

Who does AI recommend more?

DataHub, named ahead of OpenMetadata in every answer

DataHub first in 5OpenMetadata never first

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Top data lineage platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both DataHub and OpenMetadata showed up in all five answers. DataHub was listed before OpenMetadata in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Collibra1st
  2. Atlan2nd
  3. DataHub3rd
  4. OpenMetadata4th
  5. Microsoft Purview5th
  6. Alation6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • DataHub5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Collibra5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OpenMetadata5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Purview4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Atlan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Alation2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about data lineage platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is DataHub or OpenMetadata more popular in search?

This chart shows how often people search Google for DataHub and OpenMetadata by name. Each line represents a brand's share of searches for all six data lineage platforms we track, month by month, from English-language searches worldwide.

DataHub and OpenMetadata among data lineage platforms worldwide, by month

Share of searches by month for DataHub, OpenMetadata. The figures are in the table below the chart.

View monthly share of searches table
MonthDataHubMicrosoft PurviewAtlanCollibraOpenMetadataAlation
Oct 202527%27%14.8%14.8%9.9%6.6%
Nov 202523.9%29.2%16%13.1%10.7%7.1%
Dec 202523.2%28.4%15.6%15.6%10.4%6.9%
Jan 202623.2%28.4%15.5%15.5%10.4%6.9%
Feb 202628.5%28.5%12.8%12.8%10.4%7%
Mar 202624.9%30.5%13.7%13.7%11.2%6.1%
Apr 202625.6%31.3%14%11.5%11.5%6.3%
May 202628.1%28.1%15.4%12.6%10.3%5.6%
Jun 202626.5%32.4%11.9%11.9%11.9%5.3%
Jul 202628.9%28.9%13%13%10.6%5.8%
Aug 202627.7%27.7%15.2%12.4%10.1%6.8%
Sep 202629.9%29.9%13.4%11%11%4.9%

How has the DataHub and OpenMetadata comparison changed over the last 12 months?

3 findings
  • DataHub was ahead of OpenMetadata in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DataHub’s share of searches among data lineage platforms worldwide moved from 27% to 29.9%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
  • Across the 12 months ending September 2026, OpenMetadata’s share of searches among data lineage platforms worldwide moved from 9.9% to 11%, and its estimated monthly branded searches moved from 18.1K to 22.2K.

How did search popularity change for data lineage platforms worldwide in September 2026?

2 changes

  1. In September 2026, DataHub gained share of searches among data lineage platforms worldwide, from 27.7% to 29.9%.

  2. In September 2026, OpenMetadata gained share of searches among data lineage platforms worldwide, from 10.1% to 11%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using DataHub’s and OpenMetadata’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DataHub

1 branded search term

  • datahub

OpenMetadata

1 branded search term

  • openmetadata

How the Brand Demand Index is measured

Other head-to-heads among data lineage platforms

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