Brandwave

Atlan vs DataHub:Which is searched more?

In August 2026, DataHub had more branded searches than Atlan among data lineage platforms worldwide. DataHub was estimated to have 49.5K branded searches compared to Atlan’s 27.1K, and held a 38.4% Share of Search versus Atlan’s 21%. These are worldwide searches for English-language branded terms.

Share of Search among data lineage platforms worldwide in August 2026Which is more popular in search, Atlan or DataHub?
Atlan21%27.1K searches
vs
DataHub38.4%49.5K searches

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Which is more popular in search, Atlan or DataHub?

Compare the catalogues that map how data moves. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Atlan and DataHub among data lineage platforms worldwide, by month

Share of Search by month for DataHub, Atlan. The figures are in the table below the chart.

View monthly share of search table
MonthDataHubAtlan
Oct 202537%20.2%
Nov 202532.4%21.7%
Dec 202532.4%21.7%
Jan 202632.4%21.7%
Feb 202639.9%17.9%
Mar 202635.9%19.6%
Apr 202637.2%20.4%
May 202639%21.4%
Jun 202639.3%17.6%
Jul 202640.6%18.2%
Aug 202638.4%21%
Sep 2026——

How has the Atlan and DataHub comparison changed over the last 12 months?

  • DataHub was ahead of Atlan in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Atlan’s estimated Share of Search among data lineage platforms worldwide moved from 20.2% to 21%, and its estimated monthly branded searches held steady at 27.1K.
  • Across the 11 months ending August 2026, DataHub’s estimated Share of Search among data lineage platforms worldwide moved from 37% to 38.4%, and its estimated monthly branded searches held steady at 49.5K.

How did search popularity change for data lineage platforms worldwide in August 2026?

  1. In August 2026, Atlan gained estimated Share of Search among data lineage platforms worldwide, from 18.2% to 21%.

  2. In August 2026, DataHub lost estimated Share of Search among data lineage platforms worldwide, from 40.6% to 38.4%.

How each brand is measured

Brandwave collects information about searches that people make online using Atlan’s and DataHub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Atlan

1 branded search term

  • atlan

DataHub

1 branded search term

  • datahub

How the Brand Demand Index is measured

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