Clay vs Cognism:Which is more popular?
In September 2026, Clay had more branded searches than Cognism among data enrichment platforms worldwide. Clay had about 30,900 branded searches, while Cognism had 27,100. Clay made up 3.7% of all data enrichment platform searches we track, and Cognism accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about data enrichment platforms, both Clay and Cognism appeared in all five answers. Clay was mentioned before Cognism in four out of five answers.
Who do people search for more?
Clay, about 14% more searches than Cognism
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Clay, named ahead of Cognism in 4 of 5 answers
Follow Clay vs Cognism and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top data enrichment platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Clay and Cognism showed up in all five answers. Clay was listed before Cognism in four of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Clay1st
Apollo2nd
ZoomInfo3rd
Cognism4th
Lusha5th
People Data Labs6th
Clearbit7th
Prospeo–
FullContact–
Dropcontact–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Apollo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ZoomInfo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Clay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cognism5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lusha3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- People Data Labs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Clearbit1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Prospeo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- FullContact0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dropcontact0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about data enrichment platforms
5 answers
Asked ChatGPT
“Which data enrichment platform should I use?”
Asked ChatGPT
“What are the best data enrichment platforms?”
Asked ChatGPT
“What's the best data enrichment platform for b2b contact data?”
Searched Google, AI Overview
“data enrichment platforms”
Searched Google, AI Overview
“contact data enrichment”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Clay or Cognism more popular in search?
This chart shows how often people search Google for Clay and Cognism by name. Each line represents a brand's share of searches for all ten data enrichment platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Clay, Cognism. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apollo | ZoomInfo | Lusha | Clay | Prospeo | Cognism | FullContact | People Data Labs | Clearbit | Dropcontact |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.5% | 32.7% | 26.7% | 3.5% | 1.4% | 5.4% | 2.4% | 1.1% | 2.4% | 0.88% |
| Nov 2025 | 29% | 27.6% | 27.5% | 3% | 1.4% | 4.5% | 2.5% | 1.1% | 2.5% | 0.9% |
| Dec 2025 | 27.4% | 31.8% | 26% | 3.4% | 1.3% | 3.5% | 2.4% | 1% | 2.3% | 0.85% |
| Jan 2026 | 27.2% | 31.5% | 25.8% | 3.4% | 2% | 4.2% | 1.9% | 1% | 2.3% | 0.69% |
| Feb 2026 | 27% | 31.3% | 25.6% | 4% | 2.4% | 4.2% | 1.9% | 1% | 1.9% | 0.69% |
| Mar 2026 | 32.7% | 31.4% | 20.9% | 3.9% | 2.4% | 3.5% | 1.6% | 1% | 1.9% | 0.69% |
| Apr 2026 | 37.2% | 29.4% | 19.6% | 3.1% | 2.8% | 3.2% | 1.8% | 0.79% | 1.4% | 0.64% |
| May 2026 | 35.3% | 27.7% | 22.6% | 3.5% | 3.2% | 3.1% | 1.7% | 0.91% | 1.4% | 0.61% |
| Jun 2026 | 31% | 29.5% | 24.1% | 3.7% | 3.4% | 3.3% | 1.8% | 1.2% | 1.2% | 0.79% |
| Jul 2026 | 31.4% | 29.9% | 24.4% | 3.1% | 3.5% | 3.3% | 1.5% | 1.2% | 0.98% | 0.66% |
| Aug 2026 | 35% | 27.2% | 22.3% | 3.5% | 3.9% | 3% | 2% | 1.3% | 1.1% | 0.59% |
| Sep 2026 | 37.4% | 23.9% | 23.9% | 3.7% | 3.5% | 3.2% | 2.2% | 0.96% | 0.64% | 0.64% |
How has the Clay and Cognism comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 12 months ending September 2026: Clay took it in March 2026, Cognism took it in April 2026, Clay took it in May 2026, Cognism took it in July 2026, Clay took it in August 2026.
- Across the 12 months ending September 2026, Clay’s share of searches among data enrichment platforms worldwide moved from 3.5% to 3.7%, and its estimated monthly branded searches moved from 26.4K to 30.9K.
- Across the 12 months ending September 2026, Cognism’s share of searches among data enrichment platforms worldwide moved from 5.4% to 3.2%, and its estimated monthly branded searches moved from 40.5K to 27.1K.
How did search popularity change for data enrichment platforms worldwide in September 2026?
2 changes
In September 2026, Clay rose from 5th to 4th among data enrichment platforms worldwide.
Estimated monthly branded searches for Cognism worldwide fell 33.1% over 12 measured months, from 40.5K to 27.1K in September 2026.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Clay’s and Cognism’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among data enrichment platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.