Freshdesk vs Help Scout:Which is more popular by branded search?
In August 2026, Freshdesk had more branded searches than Help Scout among customer support platforms worldwide. Freshdesk was estimated to have 62.1K branded searches compared to Help Scout’s 45.3K, and held a 10.9% Share of Search versus Help Scout’s 7.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Freshdesk or Help Scout?
Compare help desk and customer support platforms for growing service and ecommerce teams. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Freshdesk, Help Scout. The figures are in the table below the chart.
View monthly share of search table
| Month | Zendesk | Gorgias | Freshdesk | Help Scout | Tidio | Crisp | Intercom |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.7% | 24.3% | 13.3% | 9.8% | 6.4% | 0.85% | 0.65% |
| Nov 2025 | 39.9% | 32.4% | 12% | 7.2% | 7% | 0.92% | 0.57% |
| Dec 2025 | 43.5% | 29.1% | 13.1% | 6.5% | 6.4% | 0.83% | 0.6% |
| Jan 2026 | 47.9% | 26.3% | 11.8% | 5.8% | 6.9% | 0.63% | 0.63% |
| Feb 2026 | 47.9% | 26.2% | 11.8% | 5.8% | 7% | 0.64% | 0.76% |
| Mar 2026 | 51% | 22.9% | 11.5% | 5.1% | 7.9% | 0.68% | 0.98% |
| Apr 2026 | 42.5% | 28.4% | 10.5% | 7.7% | 9% | 0.84% | 1.2% |
| May 2026 | 49% | 26.9% | 10% | 4.9% | 7.1% | 0.67% | 1.4% |
| Jun 2026 | 46.8% | 25.8% | 11.6% | 7% | 5.6% | 1.6% | 1.6% |
| Jul 2026 | 42% | 34.4% | 10.4% | 6.3% | 5.1% | 0.84% | 1.1% |
| Aug 2026 | 43.7% | 29.5% | 10.9% | 7.9% | 5.2% | 1.8% | 1.1% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Freshdesk and Help Scout comparison changed over the last 12 months?
3 findings
- Freshdesk was ahead of Help Scout in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Freshdesk’s estimated Share of Search among customer support platforms worldwide moved from 13.3% to 10.9%, and its estimated monthly branded searches moved from 112K to 62.1K.
- Across the 11 months ending August 2026, Help Scout’s estimated Share of Search among customer support platforms worldwide moved from 9.8% to 7.9%, and its estimated monthly branded searches moved from 81.9K to 45.3K.
How did search popularity change for customer support platforms worldwide in August 2026?
2 changes
In August 2026, Help Scout gained estimated Share of Search among customer support platforms worldwide, from 6.3% to 7.9%.
Estimated monthly branded searches for Freshdesk worldwide fell 44.4% over 11 measured months, from 112K to 62.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Freshdesk’s and Help Scout’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Freshdesk
2 branded search terms
- freshdesk
- freshdesk ticketing system
Help Scout
3 branded search terms
- help scout
- help scout beacon
- helpscout
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