Wise vs Xe:Which is searched more?
In September 2026, Wise had more branded searches than Xe among currency converter software worldwide. Wise was estimated to have 354K branded searches compared to Xe’s 246K, and held a 54.5% Share of Search versus Xe’s 37.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Wise or Xe?
Compare the currency converter teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wise, Xe. The figures are in the table below the chart.
View monthly share of search table
| Month | Wise | Xe | OFX |
|---|---|---|---|
| Oct 2025 | 54.3% | 38% | 7.7% |
| Nov 2025 | 54% | 38.3% | 7.7% |
| Dec 2025 | 55.9% | 36.7% | 7.4% |
| Jan 2026 | 56.5% | 36.2% | 7.3% |
| Feb 2026 | 53.1% | 39.1% | 7.9% |
| Mar 2026 | 55.2% | 37.3% | 7.5% |
| Apr 2026 | 55.6% | 38.1% | 6.3% |
| May 2026 | 55.2% | 38.5% | 6.3% |
| Jun 2026 | 53% | 39.1% | 7.9% |
| Jul 2026 | 54.2% | 38.1% | 7.7% |
| Aug 2026 | 61.2% | 32.3% | 6.5% |
| Sep 2026 | 54.5% | 37.8% | 7.6% |
How has the Wise and Xe comparison changed over the last 12 months?
3 findings
- Wise was ahead of Xe in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Wise’s estimated Share of Search among currency converter software worldwide moved from 54.3% to 54.5%, and its estimated monthly branded searches moved from 351K to 354K.
- Across the 12 months ending September 2026, Xe’s estimated Share of Search among currency converter software worldwide moved from 38% to 37.8%, and its estimated monthly branded searches held steady at 246K.
How did search popularity change for currency converter software worldwide in September 2026?
2 changes
In September 2026, Xe gained estimated Share of Search among currency converter software worldwide, from 32.3% to 37.8%.
In September 2026, Wise lost estimated Share of Search among currency converter software worldwide, from 61.2% to 54.5%.
Other head-to-heads among currency converter software
How each brand is measured
Brandwave collects information about searches that people make online using Wise’s and Xe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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