Brandwave

OANDA vs Xe:Which is searched more?

In September 2026, OANDA had more branded searches than Xe among currency converter software worldwide. OANDA had about 450,000 branded searches, while Xe had 246,000. OANDA made up 40.9% of all currency converter software searches we track, and Xe accounted for 22.4%. These are worldwide searches for English-language branded terms.

Share of searches among currency converter software worldwide in September 2026Is OANDA or Xe more popular in search?
OANDA40.9%450K searches
vs
Xe22.4%246K searches

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Is OANDA or Xe more popular in search?

Compare the currency converter teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

OANDA and Xe among currency converter software worldwide, by month

Share of searches by month for OANDA, Xe. The figures are in the table below the chart.

View monthly share of searches table
MonthOANDAWiseXeOFX
Oct 202546%29.3%20.6%4.1%
Nov 202541.2%31.8%22.5%4.5%
Dec 202540.2%33.5%22%4.4%
Jan 202644.7%31.3%20%4%
Feb 202641.7%31%22.8%4.6%
Mar 202645.5%30.1%20.3%4.1%
Apr 202641.1%32.8%22.5%3.7%
May 202641.3%32.4%22.6%3.7%
Jun 202641.7%30.9%22.8%4.6%
Jul 202641.1%32%22.5%4.5%
Aug 202642%35.5%18.7%3.8%
Sep 202640.9%32.2%22.4%4.5%

How has the OANDA and Xe comparison changed over the last 12 months?

3 findings
  • OANDA was ahead of Xe in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, OANDA’s share of searches among currency converter software worldwide moved from 46% to 40.9%, and its estimated monthly branded searches moved from 550K to 450K.
  • Across the 12 months ending September 2026, Xe’s share of searches among currency converter software worldwide moved from 20.6% to 22.4%, and its estimated monthly branded searches held steady at 246K.

How did search popularity change for currency converter software worldwide in September 2026?

2 changes
  1. In September 2026, Xe gained share of searches among currency converter software worldwide, from 18.7% to 22.4%.

  2. In September 2026, OANDA lost share of searches among currency converter software worldwide, from 42% to 40.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using OANDA’s and Xe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

OANDA

1 branded search term

  • oanda

Xe

1 branded search term

  • xe com

How the Brand Demand Index is measured

Other head-to-heads among currency converter software

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