Brandwave

Longchamp vs Michael Kors:Which is more popular?

In September 2026, Longchamp had more branded searches than Michael Kors among crossbody purse brands worldwide. Longchamp had about 3.4 million branded searches, while Michael Kors had 2.2 million. Longchamp made up 30.8% of all crossbody purse brand searches we track, and Michael Kors accounted for 20.6%. When we asked ChatGPT and Google AI Overviews about crossbody purse brands, Longchamp and Michael Kors each appeared in two of the five answers. Longchamp was mentioned before Michael Kors in two out of three answers that named either.

Among crossbody purse brands worldwide in September 2026

Who do people search for more?

Longchamp, about 50% more searches than Michael Kors

Longchamp 3.4M searchesMichael Kors 2.2M searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Longchamp in 2 of 5Michael Kors in 2 of 5

Who does AI recommend more?

Longchamp, named ahead of Michael Kors in 2 of 3 answers

Longchamp first in 2Michael Kors first in 1

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Top crossbody purse brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Longchamp was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Michael Kors was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Longchamp was listed before Michael Kors in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Coach1st
  2. Longchamp2nd
  3. Kate Spade3rd
  4. Michael Kors4th
  5. Tory Burch5th
  6. Baggallini6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Coach3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Longchamp2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Michael Kors2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tory Burch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kate Spade2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Baggallini2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about crossbody purse brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Longchamp or Michael Kors more popular in search?

This chart shows how often people search Google for Longchamp and Michael Kors by name. Each line represents a brand's share of searches for all six crossbody purse brands we track, month by month, from English-language searches worldwide.

Longchamp and Michael Kors among crossbody purse brands worldwide, by month

Share of searches by month for Longchamp, Michael Kors. The figures are in the table below the chart.

View monthly share of searches table
MonthLongchampCoachMichael KorsTory BurchKate SpadeBaggallini
Oct 202528.6%19.1%28.6%12.7%10.4%0.52%
Nov 202520%20%29.9%16.3%13.4%0.44%
Dec 202522.5%22.5%27.4%15%12.3%0.41%
Jan 202623.6%23.6%28.9%12.9%10.5%0.52%
Feb 202624.2%24.2%24.2%16.2%10.8%0.53%
Mar 202627.1%22.2%22.2%18.1%9.9%0.6%
Apr 202623.3%23.3%23.3%19%10.4%0.77%
May 202625.5%20.9%20.9%20.9%11.4%0.56%
Jun 202625.8%25.8%21.1%17.2%9.4%0.57%
Jul 202628.6%23.4%23.4%15.6%8.5%0.52%
Aug 202631.3%25.6%21%14%7.7%0.46%
Sep 202630.8%25.2%20.6%13.8%9.2%0.56%

How has the Longchamp and Michael Kors comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Longchamp took it in March 2026.
  • Across the 12 months ending September 2026, Longchamp’s share of searches among crossbody purse brands worldwide moved from 28.6% to 30.8%, and its estimated monthly branded searches moved from 2.7M to 3.4M.
  • Across the 12 months ending September 2026, Michael Kors’ share of searches among crossbody purse brands worldwide moved from 28.6% to 20.6%, and its estimated monthly branded searches moved from 2.7M to 2.2M.

How did search popularity change for crossbody purse brands worldwide in September 2026?

2 changes

  1. In September 2026, Longchamp lost share of searches among crossbody purse brands worldwide, from 31.3% to 30.8%.

  2. Estimated monthly branded searches for Michael Kors worldwide fell 18.2% over 12 measured months, from 2.7M to 2.2M in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Longchamp’s and Michael Kors’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Longchamp

1 branded search term

  • longchamp

Michael Kors

1 branded search term

  • michael kors

How the Brand Demand Index is measured

Other head-to-heads among crossbody purse brands

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