Cross border commerce platforms:Which are most popular?
In September 2026, Global-e was the most searched cross border commerce platform worldwide, accounting for 46% of all searches among the six platforms we track. When we checked with ChatGPT and Google AI Overviews, Global-e showed up in every answer. Global-e was recommended most often, coming first in two out of five responses.
Global-eShare of searches 46%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
ESWShare of searches 33.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
ZonosShare of searches 15%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
Shopify MarketsShare of searches 4.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
FlavorCloudShare of searches 0.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
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Top cross border commerce platforms in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Global-e appeared every time. Global-e was recommended most often, coming first in two out of five answers. Shopify Markets was second, and Zonos was third. Flow Commerce, which ranked sixth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Global-e1st
- Shopify Markets2nd
- Zonos3rd
- ESW4th
- FlavorCloud5th
Flow Commerce–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Global-e5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Zonos4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Shopify Markets4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ESW1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- FlavorCloud1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Flow Commerce0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cross border commerce platforms
5 answers
Asked ChatGPT
“Which cross border commerce platform should I use?”
Asked ChatGPT
“What are the best cross border commerce platforms?”
Asked ChatGPT
“What's the best cross border commerce platform for an online store?”
Searched Google, AI Overview
“international ecommerce platform”
Searched Google, AI Overview
“cross border commerce platforms”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which cross border commerce platforms do people search for most?
This chart shows how often people search Google for each cross border commerce platform by name. Each line represents a brand's share of searches for all six cross border commerce platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Global-e, ESW, Zonos, Shopify Markets. The figures are in the table below the chart.
View monthly share of searches table
| Month | Global-e | ESW | Zonos | Shopify Markets | FlavorCloud | Flow Commerce |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.7% | 30.4% | 20.4% | 7.4% | 0.92% | 0.24% |
| Nov 2025 | 45% | 30.2% | 16.5% | 7.4% | 0.54% | 0.29% |
| Dec 2025 | 50% | 29.9% | 13.4% | 6% | 0.53% | 0.23% |
| Jan 2026 | 49.3% | 29.5% | 13.2% | 7.2% | 0.64% | 0.23% |
| Feb 2026 | 43.7% | 32.6% | 14.6% | 8% | 0.87% | 0.26% |
| Mar 2026 | 45.6% | 34.1% | 12.5% | 6.8% | 0.74% | 0.22% |
| Apr 2026 | 46.4% | 31.2% | 13.9% | 7.6% | 0.56% | 0.3% |
| May 2026 | 43% | 39.3% | 11.8% | 5.2% | 0.47% | 0.21% |
| Jun 2026 | 44% | 36.2% | 13.2% | 5.9% | 0.53% | 0.19% |
| Jul 2026 | 42.8% | 35.1% | 15.7% | 5.7% | 0.51% | 0.18% |
| Aug 2026 | 43.5% | 32.5% | 17.7% | 5.3% | 0.71% | 0.25% |
| Sep 2026 | 46% | 33.7% | 15% | 4.5% | 0.6% | 0.22% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46% | 55.3K | +24.5% | +2.4 points | |
| 2, held 2nd | 33.7% | 40.5K | +22.4% | +1.2 points | |
| 3, held 3rd | 15% | 18.1K | 0% | -2.7 points | |
| 4, held 4th | 4.5% | 5.4K | 0% | -0.8 points | |
| 5, held 5th | 0.6% | 720 | 0% | -0.1 points | |
| 6, held 6th | 0.22% | 260 | 0% | 0 points |
1.
Global-e46%
Held 1st. 55.3K estimated branded searches, +24.5% vs prior month. Share +2.4 points.
2.
ESW33.7%
Held 2nd. 40.5K estimated branded searches, +22.4% vs prior month. Share +1.2 points.
3.
Zonos15%
Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -2.7 points.
4.5%
Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share -0.8 points.
0.6%
Held 5th. 720 estimated branded searches, 0% vs prior month. Share -0.1 points.
0.22%
Held 6th. 260 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among cross border commerce platforms worldwide?
6 brands
In September 2026, Global-e was the most searched among cross border commerce platforms worldwide, with an estimated 55.3K branded searches, 46% of all searches for the six we track. ESW is in 2nd place, 12.3 percentage points behind at 33.7%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Global-e | 40.7% → 46% | 50%Dec 2025 | 40.7%Oct 2025 | 1st |
| ESW | 30.4% → 33.7% | 39.3%May 2026 | 29.5%Jan 2026 | 2nd |
| Zonos | 20.4% → 15% | 20.4%Oct 2025 | 11.8%May 2026 | 3rd |
| Shopify Markets | 7.4% → 4.5% | 8%Feb 2026 | 4.5%Sep 2026 | 4th |
| FlavorCloud | 0.92% → 0.6% | 0.92%Oct 2025 | 0.47%May 2026 | 5th |
| Flow Commerce | 0.24% → 0.22% | 0.3%Apr 2026 | 0.18%Jul 2026 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Global-e’s share of searches among cross border commerce platforms worldwide increased from 40.7% to 46%.
- Across the 12 months ending September 2026, ESW’s share of searches among cross border commerce platforms worldwide increased from 30.4% to 33.7%.
- Across the 12 months ending September 2026, Zonos’ share of searches among cross border commerce platforms worldwide decreased from 20.4% to 15%.
- Across the 12 months ending September 2026, Shopify Markets’ share of searches among cross border commerce platforms worldwide decreased from 7.4% to 4.5%.
- Across the 12 months ending September 2026, Global-e’s share of searches among cross border commerce platforms worldwide peaked at 50% in December 2025 and was lowest at 40.7% in October 2025.
- Across the 12 months ending September 2026, ESW’s share of searches among cross border commerce platforms worldwide peaked at 39.3% in May 2026 and was lowest at 29.5% in January 2026.
- Across the 12 months ending September 2026, Zonos’ share of searches among cross border commerce platforms worldwide peaked at 20.4% in October 2025 and was lowest at 11.8% in May 2026.
- Across the 12 months ending September 2026, Shopify Markets’ share of searches among cross border commerce platforms worldwide peaked at 8% in February 2026 and was lowest at 4.5% in September 2026.
- Across the 12 months ending September 2026, FlavorCloud and Flow Commerce held steady: their share of searches among cross border commerce platforms worldwide each moved less than 0.5 percentage points.
How did search popularity change for cross border commerce platforms worldwide in September 2026?
5 changes
In September 2026, Global-e gained share of searches among cross border commerce platforms worldwide, from 43.5% to 46%.
In September 2026, ESW gained share of searches among cross border commerce platforms worldwide, from 32.5% to 33.7%.
In September 2026, Zonos lost share of searches among cross border commerce platforms worldwide, from 17.7% to 15%.
In September 2026, Shopify Markets lost share of searches among cross border commerce platforms worldwide, from 5.3% to 4.5%.
Estimated monthly branded searches for FlavorCloud worldwide fell 28% over 12 measured months, from 1K to 720 in September 2026.
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