Brandwave

How popular isESW?

In September 2026, people searched for ESW by name about 40,500 times worldwide, a 22.4% increase from the previous year. These searches made up 33.7% of all global cross border commerce platform searches, placing ESW second out of six platforms. When we asked both ChatGPT and Google AI Overviews about cross border commerce platforms, ESW appeared in one of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

ESW is the second most searched of 6 competitors and the fourth most recommended in AI answers.

  1. Global-eShare of searches 46%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. ESWShare of searches 33.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  3. ZonosShare of searches 15%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. Shopify MarketsShare of searches 4.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. FlavorCloudShare of searches 0.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

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Top cross border commerce platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ESW was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. ESW is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Global-e1st
  2. Shopify Markets2nd
  3. Zonos3rd
  4. ESW4th
  5. FlavorCloud5th
  6. Flow Commerce–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Global-e5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zonos4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shopify Markets4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ESW1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FlavorCloud1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Flow Commerce0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cross border commerce platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which cross border commerce platforms compete with ESW?

ESW against cross border commerce platforms worldwide, by month

Share of searches by month for Global-e, ESW, Zonos, Shopify Markets. The figures are in the table below the chart.

View monthly share of searches table
MonthGlobal-eESWZonosShopify MarketsFlavorCloudFlow Commerce
Oct 202540.7%30.4%20.4%7.4%0.92%0.24%
Nov 202545%30.2%16.5%7.4%0.54%0.29%
Dec 202550%29.9%13.4%6%0.53%0.23%
Jan 202649.3%29.5%13.2%7.2%0.64%0.23%
Feb 202643.7%32.6%14.6%8%0.87%0.26%
Mar 202645.6%34.1%12.5%6.8%0.74%0.22%
Apr 202646.4%31.2%13.9%7.6%0.56%0.3%
May 202643%39.3%11.8%5.2%0.47%0.21%
Jun 202644%36.2%13.2%5.9%0.53%0.19%
Jul 202642.8%35.1%15.7%5.7%0.51%0.18%
Aug 202643.5%32.5%17.7%5.3%0.71%0.25%
Sep 202646%33.7%15%4.5%0.6%0.22%

  1. 1.Global-e

    46%

    Held 1st. 55.3K estimated branded searches, +24.5% vs prior month. Share +2.4 points.

  2. 2.ESW

    33.7%

    Held 2nd. 40.5K estimated branded searches, +22.4% vs prior month. Share +1.2 points.

  3. 3.Zonos

    15%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -2.7 points.

  4. 4.Shopify Markets

    4.5%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.FlavorCloud

    0.6%

    Held 5th. 720 estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Flow Commerce

    0.22%

    Held 6th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between ESW and its closest rivals

Every comparison with ESW

5 comparisons

How has branded search demand for ESW changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for ESW worldwide rose from 33.1K to 40.5K.
  • Across the 12 months ending September 2026, ESW’s share of searches among cross border commerce platforms worldwide increased from 30.4% to 33.7%.
  • Across the 12 months ending September 2026, ESW’s share of searches among cross border commerce platforms worldwide peaked at 39.3% in May 2026 and was lowest at 29.5% in January 2026.

How did search popularity change for cross border commerce platforms worldwide in September 2026?

5 changes

  1. In September 2026, Global-e gained share of searches among cross border commerce platforms worldwide, from 43.5% to 46%.

  2. In September 2026, ESW gained share of searches among cross border commerce platforms worldwide, from 32.5% to 33.7%.

  3. In September 2026, Zonos lost share of searches among cross border commerce platforms worldwide, from 17.7% to 15%.

  4. In September 2026, Shopify Markets lost share of searches among cross border commerce platforms worldwide, from 5.3% to 4.5%.

  5. Estimated monthly branded searches for FlavorCloud worldwide fell 28% over 12 measured months, from 1K to 720 in September 2026.

How are ESW’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using ESW’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • esw

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How the Brand Demand Index is measured

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