Brandwave

ESW vs Zonos:Which is more popular?

In September 2026, ESW had more branded searches than Zonos among cross border commerce platforms worldwide. ESW had about 40,500 branded searches, while Zonos had 18,100. ESW made up 33.7% of all cross border commerce platform searches we track, and Zonos accounted for 15%. When we asked ChatGPT and Google AI Overviews about cross border commerce platforms, Zonos appeared in four of the five answers and ESW in one. Zonos was mentioned before ESW in three out of four answers that named either.

Among cross border commerce platforms worldwide in September 2026

Who do people search for more?

ESW, about 2 searches for every 1 for Zonos

ESW 40.5K searchesZonos 18.1K searches

Who does AI mention more?

Zonos, mentioned in 4 of 5 answers, ESW in 1

Zonos in 4 of 5ESW in 1 of 5

Who does AI recommend more?

Zonos, named ahead of ESW in 3 of 4 answers

Zonos first in 3ESW first in 1

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Top cross border commerce platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Zonos was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ESW was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Zonos was listed before ESW in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Global-e1st
  2. Shopify Markets2nd
  3. Zonos3rd
  4. ESW4th
  5. FlavorCloud5th
  6. Flow Commerce–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Global-e5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zonos4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shopify Markets4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ESW1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FlavorCloud1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Flow Commerce0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cross border commerce platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is ESW or Zonos more popular in search?

This chart shows how often people search Google for ESW and Zonos by name. Each line represents a brand's share of searches for all six cross border commerce platforms we track, month by month, from English-language searches worldwide.

ESW and Zonos among cross border commerce platforms worldwide, by month

Share of searches by month for ESW, Zonos. The figures are in the table below the chart.

View monthly share of searches table
MonthGlobal-eESWZonosShopify MarketsFlavorCloudFlow Commerce
Oct 202540.7%30.4%20.4%7.4%0.92%0.24%
Nov 202545%30.2%16.5%7.4%0.54%0.29%
Dec 202550%29.9%13.4%6%0.53%0.23%
Jan 202649.3%29.5%13.2%7.2%0.64%0.23%
Feb 202643.7%32.6%14.6%8%0.87%0.26%
Mar 202645.6%34.1%12.5%6.8%0.74%0.22%
Apr 202646.4%31.2%13.9%7.6%0.56%0.3%
May 202643%39.3%11.8%5.2%0.47%0.21%
Jun 202644%36.2%13.2%5.9%0.53%0.19%
Jul 202642.8%35.1%15.7%5.7%0.51%0.18%
Aug 202643.5%32.5%17.7%5.3%0.71%0.25%
Sep 202646%33.7%15%4.5%0.6%0.22%

How has the ESW and Zonos comparison changed over the last 12 months?

3 findings
  • ESW was ahead of Zonos in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ESW’s share of searches among cross border commerce platforms worldwide moved from 30.4% to 33.7%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
  • Across the 12 months ending September 2026, Zonos’ share of searches among cross border commerce platforms worldwide moved from 20.4% to 15%, and its estimated monthly branded searches moved from 22.2K to 18.1K.

How did search popularity change for cross border commerce platforms worldwide in September 2026?

2 changes

  1. In September 2026, ESW gained share of searches among cross border commerce platforms worldwide, from 32.5% to 33.7%.

  2. In September 2026, Zonos lost share of searches among cross border commerce platforms worldwide, from 17.7% to 15%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using ESW’s and Zonos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ESW

1 branded search term

  • esw

Zonos

1 branded search term

  • zonos

How the Brand Demand Index is measured

Other head-to-heads among cross border commerce platforms

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