ESW vs Global-e:Which is more popular?

Name: ESW vs Global-e: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Global-e had more branded searches than ESW among cross border commerce platforms worldwide. Global-e had about 55,300 branded searches, while ESW had 40,500. Global-e made up 46% of all cross border commerce platform searches we track, and ESW accounted for 33.7%. When we asked ChatGPT and Google AI Overviews about cross border commerce platforms, Global-e appeared in all five answers and ESW in one. Global-e was mentioned before ESW in every answer.

Among cross border commerce platforms worldwide in September 2026

Follow ESW vs Global-e and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top cross border commerce platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Global-e appeared in all five answers. ESW was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Global-e was listed before ESW in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Global-e	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Zonos	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Shopify Markets	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
ESW	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
FlavorCloud	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Flow Commerce	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Global-e5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Zonos4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Shopify Markets4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ESW1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
FlavorCloud1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Flow Commerce0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cross border commerce platforms

5 answers

Asked ChatGPT
“Which cross border commerce platform should I use?”
1. 1Shopify Markets
2. 2Global-e
3. 3Zonos
Asked ChatGPT
“What are the best cross border commerce platforms?”
1. 1Shopify Markets
2. 2Global-e
3. 3ESW
4. 4Zonos
Asked ChatGPT
“What's the best cross border commerce platform for an online store?”
1. 1Shopify Markets
2. 2Global-e
3. 3Zonos
Searched Google, AI Overview
“international ecommerce platform”
1. 1Global-e
2. 2Shopify Markets
Searched Google, AI Overview
“cross border commerce platforms”
1. 1Global-e
2. 2Zonos
3. 3FlavorCloud

Not named in any answer:

Flow Commerce

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is ESW or Global-e more popular in search?

This chart shows how often people search Google for ESW and Global-e by name. Each line represents a brand's share of searches for all six cross border commerce platforms we track, month by month, from English-language searches worldwide.

ESW and Global-e among cross border commerce platforms worldwide, by month

Month	Global-e	ESW	Zonos	Shopify Markets	FlavorCloud	Flow Commerce
Oct 2025	40.7%	30.4%	20.4%	7.4%	0.92%	0.24%
Nov 2025	45%	30.2%	16.5%	7.4%	0.54%	0.29%
Dec 2025	50%	29.9%	13.4%	6%	0.53%	0.23%
Jan 2026	49.3%	29.5%	13.2%	7.2%	0.64%	0.23%
Feb 2026	43.7%	32.6%	14.6%	8%	0.87%	0.26%
Mar 2026	45.6%	34.1%	12.5%	6.8%	0.74%	0.22%
Apr 2026	46.4%	31.2%	13.9%	7.6%	0.56%	0.3%
May 2026	43%	39.3%	11.8%	5.2%	0.47%	0.21%
Jun 2026	44%	36.2%	13.2%	5.9%	0.53%	0.19%
Jul 2026	42.8%	35.1%	15.7%	5.7%	0.51%	0.18%
Aug 2026	43.5%	32.5%	17.7%	5.3%	0.71%	0.25%
Sep 2026	46%	33.7%	15%	4.5%	0.6%	0.22%

How has the ESW and Global-e comparison changed over the last 12 months?

3 findings

Global-e was ahead of ESW in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, ESW’s share of searches among cross border commerce platforms worldwide moved from 30.4% to 33.7%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
Across the 12 months ending September 2026, Global-e’s share of searches among cross border commerce platforms worldwide moved from 40.7% to 46%, and its estimated monthly branded searches moved from 44.4K to 55.3K.

How did search popularity change for cross border commerce platforms worldwide in September 2026?

2 changes

In September 2026, Global-e gained share of searches among cross border commerce platforms worldwide, from 43.5% to 46%.
In September 2026, ESW gained share of searches among cross border commerce platforms worldwide, from 32.5% to 33.7%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using ESW’s and Global-e’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ESW

1 branded search term

esw

Global-e

2 branded search terms

global-e
globale

How the Brand Demand Index is measured

Other head-to-heads among cross border commerce platforms

See all 6 cross border commerce platforms ranked

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free