Brandwave

How popular isGlobal-e?

In September 2026, people searched for Global-e by name about 55,300 times, a 24.5% increase from the previous year. These searches made up 46% of all global cross border commerce platform searches, placing Global-e first out of six platforms. When we asked both ChatGPT and Google AI Overviews about cross border commerce platforms, Global-e appeared in all answers and was the most recommended of the six.

Search and AI answers in September 2026

Global-e is the most searched of 6 competitors and the most recommended in AI answers.

  1. Global-eShare of searches 46%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. ESWShare of searches 33.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  3. ZonosShare of searches 15%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. Shopify MarketsShare of searches 4.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. FlavorCloudShare of searches 0.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

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Top cross border commerce platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Global-e appeared in all five answers. Global-e is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Global-e1st
  2. Shopify Markets2nd
  3. Zonos3rd
  4. ESW4th
  5. FlavorCloud5th
  6. Flow Commerce–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Global-e5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zonos4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shopify Markets4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ESW1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FlavorCloud1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Flow Commerce0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cross border commerce platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which cross border commerce platforms compete with Global-e?

Global-e against cross border commerce platforms worldwide, by month

Share of searches by month for Global-e, ESW, Zonos, Shopify Markets. The figures are in the table below the chart.

View monthly share of searches table
MonthGlobal-eESWZonosShopify MarketsFlavorCloudFlow Commerce
Oct 202540.7%30.4%20.4%7.4%0.92%0.24%
Nov 202545%30.2%16.5%7.4%0.54%0.29%
Dec 202550%29.9%13.4%6%0.53%0.23%
Jan 202649.3%29.5%13.2%7.2%0.64%0.23%
Feb 202643.7%32.6%14.6%8%0.87%0.26%
Mar 202645.6%34.1%12.5%6.8%0.74%0.22%
Apr 202646.4%31.2%13.9%7.6%0.56%0.3%
May 202643%39.3%11.8%5.2%0.47%0.21%
Jun 202644%36.2%13.2%5.9%0.53%0.19%
Jul 202642.8%35.1%15.7%5.7%0.51%0.18%
Aug 202643.5%32.5%17.7%5.3%0.71%0.25%
Sep 202646%33.7%15%4.5%0.6%0.22%

  1. 1.Global-e

    46%

    Held 1st. 55.3K estimated branded searches, +24.5% vs prior month. Share +2.4 points.

  2. 2.ESW

    33.7%

    Held 2nd. 40.5K estimated branded searches, +22.4% vs prior month. Share +1.2 points.

  3. 3.Zonos

    15%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -2.7 points.

  4. 4.Shopify Markets

    4.5%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.FlavorCloud

    0.6%

    Held 5th. 720 estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Flow Commerce

    0.22%

    Held 6th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Global-e and its closest rivals

Every comparison with Global-e

5 comparisons

How has branded search demand for Global-e changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Global-e worldwide rose from 44.4K to 55.3K.
  • Across the 12 months ending September 2026, Global-e’s share of searches among cross border commerce platforms worldwide increased from 40.7% to 46%.
  • Across the 12 months ending September 2026, Global-e’s share of searches among cross border commerce platforms worldwide peaked at 50% in December 2025 and was lowest at 40.7% in October 2025.

How did search popularity change for cross border commerce platforms worldwide in September 2026?

5 changes

  1. In September 2026, Global-e gained share of searches among cross border commerce platforms worldwide, from 43.5% to 46%.

  2. In September 2026, ESW gained share of searches among cross border commerce platforms worldwide, from 32.5% to 33.7%.

  3. In September 2026, Zonos lost share of searches among cross border commerce platforms worldwide, from 17.7% to 15%.

  4. In September 2026, Shopify Markets lost share of searches among cross border commerce platforms worldwide, from 5.3% to 4.5%.

  5. Estimated monthly branded searches for FlavorCloud worldwide fell 28% over 12 measured months, from 1K to 720 in September 2026.

How are Global-e’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Global-e’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • global-e
  • globale

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