Gray-Nicolls vs SG:Which is more popular by branded search?
In August 2026, Gray-Nicolls had more branded searches than SG among cricket balls worldwide. Gray-Nicolls was estimated to have 27.1K branded searches compared to SG’s 9.9K, and held a 23.1% Share of Search versus SG’s 8.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Gray-Nicolls or SG?
Compare the cricket balls shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gray-Nicolls, SG. The figures are in the table below the chart.
View monthly share of search table
| Month | Duke's | Gray-Nicolls | Kookaburra | SG | Gunn & Moore | Readers |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.2% | 29.6% | 24.2% | 7.2% | 2.6% | 0.06% |
| Nov 2025 | 36% | 29.5% | 24.1% | 7.2% | 3.2% | 0.07% |
| Dec 2025 | 36.2% | 29.6% | 24.2% | 7.2% | 2.6% | 0.07% |
| Jan 2026 | 45.3% | 24.8% | 20.3% | 7.4% | 2.2% | 0.07% |
| Feb 2026 | 31.7% | 31.7% | 25.9% | 7.8% | 2.8% | 0.09% |
| Mar 2026 | 31.7% | 25.9% | 31.7% | 7.7% | 2.8% | 0.09% |
| Apr 2026 | 30% | 30% | 30% | 7.3% | 2.7% | 0.16% |
| May 2026 | 31.7% | 25.9% | 31.7% | 7.7% | 2.8% | 0.17% |
| Jun 2026 | 33.4% | 27.3% | 27.3% | 8.2% | 3.6% | 0.14% |
| Jul 2026 | 47% | 21.1% | 21.1% | 7.7% | 2.8% | 0.37% |
| Aug 2026 | 42.2% | 23.1% | 23.1% | 8.4% | 3.1% | 0.12% |
| Sep 2026 | — | — | — | — | — | — |
How has the Gray-Nicolls and SG comparison changed over the last 12 months?
3 findings
- Gray-Nicolls was ahead of SG in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gray-Nicolls’ estimated Share of Search among cricket balls worldwide moved from 29.6% to 23.1%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 11 months ending August 2026, SG’s estimated Share of Search among cricket balls worldwide moved from 7.2% to 8.4%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
How did search popularity change for cricket balls worldwide in August 2026?
2 changes
In August 2026, Gray-Nicolls gained estimated Share of Search among cricket balls worldwide, from 21.1% to 23.1%.
In August 2026, SG gained estimated Share of Search among cricket balls worldwide, from 7.7% to 8.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Gray-Nicolls’ and SG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gray-Nicolls
1 branded search term
- gray nicolls
SG
1 branded search term
- sg cricket
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.