Russell Hobbs vs Sunbeam:Which is searched more?
In September 2026, Russell Hobbs had more branded searches than Sunbeam among crepe maker brands worldwide. Russell Hobbs was estimated to have 138K branded searches compared to Sunbeam’s 90.5K, and held a 22.8% Share of Search versus Sunbeam’s 14.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Russell Hobbs or Sunbeam?
Compare the crepe maker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Russell Hobbs, Sunbeam. The figures are in the table below the chart.
View monthly share of search table
| Month | Cuisinart | Breville | Russell Hobbs | Sunbeam |
|---|---|---|---|---|
| Oct 2025 | 36.8% | 19.4% | 27.8% | 15.9% |
| Nov 2025 | 41.7% | 23.7% | 23.3% | 11.3% |
| Dec 2025 | 42.8% | 23.3% | 22.5% | 11.4% |
| Jan 2026 | 44.6% | 19.1% | 23.4% | 13% |
| Feb 2026 | 37.8% | 21.9% | 25.6% | 14.6% |
| Mar 2026 | 41.5% | 19.3% | 23.7% | 15.5% |
| Apr 2026 | 35.8% | 22.7% | 23.3% | 18.2% |
| May 2026 | 39.2% | 21.5% | 22% | 17.3% |
| Jun 2026 | 36.5% | 23.4% | 24% | 16.1% |
| Jul 2026 | 40.4% | 22.1% | 22.3% | 15.2% |
| Aug 2026 | 39.9% | 21.2% | 21.8% | 17.2% |
| Sep 2026 | 35.1% | 27.2% | 22.8% | 14.9% |
How has the Russell Hobbs and Sunbeam comparison changed over the last 12 months?
3 findings
- Russell Hobbs was ahead of Sunbeam in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Russell Hobbs’ estimated Share of Search among crepe maker brands worldwide moved from 27.8% to 22.8%, and its estimated monthly branded searches moved from 194K to 138K.
- Across the 12 months ending September 2026, Sunbeam’s estimated Share of Search among crepe maker brands worldwide moved from 15.9% to 14.9%, and its estimated monthly branded searches moved from 111K to 90.5K.
How did search popularity change for crepe maker brands worldwide in September 2026?
3 changes
In September 2026, Breville overtook Russell Hobbs to rank 2nd among crepe maker brands worldwide, with 27.2% estimated Share of Search.
In September 2026, Russell Hobbs gained estimated Share of Search among crepe maker brands worldwide, from 21.8% to 22.8%.
In September 2026, Sunbeam lost estimated Share of Search among crepe maker brands worldwide, from 17.2% to 14.9%.
Other head-to-heads among crepe maker brands
How each brand is measured
Brandwave collects information about searches that people make online using Russell Hobbs’ and Sunbeam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Russell Hobbs
4 branded search terms
- russell hobbs
- russell hobbs kettle
- russell hobbs toaster
- russellhobbs
Sunbeam
3 branded search terms
- sunbeam
- sunbeam coffee machine
- sunbeam mixmaster
Put your own brand in this comparison
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