Brandwave

Breville vs Sunbeam:Which is searched more?

In September 2026, Breville had more branded searches than Sunbeam among crepe maker brands worldwide. Breville was estimated to have 165K branded searches compared to Sunbeam’s 90.5K, and held a 27.2% Share of Search versus Sunbeam’s 14.9%. These are worldwide searches for English-language branded terms.

Share of Search among crepe maker brands worldwide in September 2026Which is more popular in search, Breville or Sunbeam?
Breville27.2%165K searches
vs
Sunbeam14.9%90.5K searches

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Which is more popular in search, Breville or Sunbeam?

Compare the crepe maker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Breville and Sunbeam among crepe maker brands worldwide, by month

Share of Search by month for Breville, Sunbeam. The figures are in the table below the chart.

View monthly share of search table
MonthCuisinartBrevilleRussell HobbsSunbeam
Oct 202536.8%19.4%27.8%15.9%
Nov 202541.7%23.7%23.3%11.3%
Dec 202542.8%23.3%22.5%11.4%
Jan 202644.6%19.1%23.4%13%
Feb 202637.8%21.9%25.6%14.6%
Mar 202641.5%19.3%23.7%15.5%
Apr 202635.8%22.7%23.3%18.2%
May 202639.2%21.5%22%17.3%
Jun 202636.5%23.4%24%16.1%
Jul 202640.4%22.1%22.3%15.2%
Aug 202639.9%21.2%21.8%17.2%
Sep 202635.1%27.2%22.8%14.9%

How has the Breville and Sunbeam comparison changed over the last 12 months?

  • Breville was ahead of Sunbeam in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Breville’s estimated Share of Search among crepe maker brands worldwide moved from 19.4% to 27.2%, and its estimated monthly branded searches moved from 135K to 165K.
  • Across the 12 months ending September 2026, Sunbeam’s estimated Share of Search among crepe maker brands worldwide moved from 15.9% to 14.9%, and its estimated monthly branded searches moved from 111K to 90.5K.

How did search popularity change for crepe maker brands worldwide in September 2026?

  1. In September 2026, Breville overtook Russell Hobbs to rank 2nd among crepe maker brands worldwide, with 27.2% estimated Share of Search.

  2. In September 2026, Sunbeam lost estimated Share of Search among crepe maker brands worldwide, from 17.2% to 14.9%.

Other head-to-heads among crepe maker brands

How each brand is measured

Brandwave collects information about searches that people make online using Breville’s and Sunbeam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Breville

1 branded search term

  • breville barista express

Sunbeam

3 branded search terms

  • sunbeam
  • sunbeam coffee machine
  • sunbeam mixmaster

How the Brand Demand Index is measured

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Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.