Brandwave

Cuisinart vs Russell Hobbs:Which is searched more?

In September 2026, Cuisinart had more branded searches than Russell Hobbs among crepe maker brands worldwide. Cuisinart was estimated to have 213K branded searches compared to Russell Hobbs’ 138K, and held a 35.1% Share of Search versus Russell Hobbs’ 22.8%. These are worldwide searches for English-language branded terms.

Share of Search among crepe maker brands worldwide in September 2026Which is more popular in search, Cuisinart or Russell Hobbs?
Cuisinart35.1%213K searches
vs
Russell Hobbs22.8%138K searches

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Which is more popular in search, Cuisinart or Russell Hobbs?

Compare the crepe maker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Cuisinart and Russell Hobbs among crepe maker brands worldwide, by month

Share of Search by month for Cuisinart, Russell Hobbs. The figures are in the table below the chart.

View monthly share of search table
MonthCuisinartBrevilleRussell HobbsSunbeam
Oct 202536.8%19.4%27.8%15.9%
Nov 202541.7%23.7%23.3%11.3%
Dec 202542.8%23.3%22.5%11.4%
Jan 202644.6%19.1%23.4%13%
Feb 202637.8%21.9%25.6%14.6%
Mar 202641.5%19.3%23.7%15.5%
Apr 202635.8%22.7%23.3%18.2%
May 202639.2%21.5%22%17.3%
Jun 202636.5%23.4%24%16.1%
Jul 202640.4%22.1%22.3%15.2%
Aug 202639.9%21.2%21.8%17.2%
Sep 202635.1%27.2%22.8%14.9%

How has the Cuisinart and Russell Hobbs comparison changed over the last 12 months?

  • Cuisinart was ahead of Russell Hobbs in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Cuisinart’s estimated Share of Search among crepe maker brands worldwide moved from 36.8% to 35.1%, and its estimated monthly branded searches moved from 256K to 213K.
  • Across the 12 months ending September 2026, Russell Hobbs’ estimated Share of Search among crepe maker brands worldwide moved from 27.8% to 22.8%, and its estimated monthly branded searches moved from 194K to 138K.

How did search popularity change for crepe maker brands worldwide in September 2026?

  1. In September 2026, Breville overtook Russell Hobbs to rank 2nd among crepe maker brands worldwide, with 27.2% estimated Share of Search.

  2. In September 2026, Russell Hobbs gained estimated Share of Search among crepe maker brands worldwide, from 21.8% to 22.8%.

  3. In September 2026, Cuisinart lost estimated Share of Search among crepe maker brands worldwide, from 39.9% to 35.1%.

Other head-to-heads among crepe maker brands

How each brand is measured

Brandwave collects information about searches that people make online using Cuisinart’s and Russell Hobbs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cuisinart

3 branded search terms

  • cuisinart
  • cuisinart bread maker
  • cuisinart food processor

Russell Hobbs

4 branded search terms

  • russell hobbs
  • russell hobbs kettle
  • russell hobbs toaster
  • russellhobbs

How the Brand Demand Index is measured

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